Essential KPIs in Email Marketing



Email marketing continues to dominate all digital marketing channels and remains the most effective channel for increasing customer acquisition and retention, delivering content to customers, and producing high ROIs. That’s why it is so important to ensure that your email marketing campaigns are maximized and optimized to produce the highest results possible. One way to measure the success of your email campaigns is by looking at the important Key Performance Indicators or KPIs that measure the different aspects of the email campaign and deliver important insights into how well a campaign is performing and what could be improved upon.

1. Open Rates - Open rates are a good indicator of how interested your audience is in your email marketing message. The more people that are interested in your email content, the more opens you will receive. The open rate is also a good indicator to determine if your subject lines are motivating customers to open your message.

2. Click Throughs - Click through rates are the best indicator to measure your engagement levels and are an accurate measurement of engagement success. When studying click through rates, it’s important to go beyond just tracking the amount of click throughs. You should also study which links are being clicked on, whether they are text-based links, graphic links, or buttons and where they are placed in the email.

3. Email Deliverability Rates - Tracking your email deliverability rate is another great KPI to track. As an email marketer, you need to know how many emails are being delivered to your audience and making it to the inbox.

4. Click to Open Rates - Click to Open Rate is the number of opens compared to click throughs. This metric will tell you how many people who opened the email clicked on a link, which is a great indicator of how your subject line and email content are working together.

5. Email Conversions - This may be the most important KPI to track and it goes beyond just tracking sales and revenue. Depending on your goals, a conversion could be a sale, lead, event registration, subscription, demo registration, content download, community membership, etc.

If you’re not tracking these important KPIs and comparing your KPIs to what’s typical for your industry to have a benchmark, you won’t be able to improve your email marketing strategy. While most marketers analyze their campaigns from a holistic viewpoint, keeping track of each KPI will help you determine how well your email campaigns are performing so you can improve the success of your email campaigns.

Learn more about how eTargetMedia can help you improve your email marketing campaigns at: http://www.etargetmedia.com 

Email Marketing Stats & Trends - The State of Email Marketing




eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf.

The Top Stats and Trends from the Report:

1. Email Marketing is Booming
Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.

2. Email Usage is Growing

Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.

3. Email Delivers the highest ROI

Email drives an average ROI of $45 for every dollar spent, higher than any other channel.

4. Top Marketing Channel by Effectiveness

Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).

5. Consumers are Willing to Share Behavioral Data

90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report


 

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report

Strengthen customer loyalty with these email marketing strategies


eTargetMedia has been in the digital marketing industry for more than 25 years.  eTargetMedia helps clients boost their reach and build their network, leading to a higher ROI.  When it comes to digital marketing, being creative with campaigns will spell the difference.  Here are some solutions that attract customers to a business.  

 

Tailor their experience

 

Personalization matters. The average person receives multiple emails in a day.  Instead of giving them another promotion that they skim through and quickly delete, brands can boost their efforts by offering them something they would most likely buy.  In this case, email segmentation and email optimization are efficient solutions.  Sending specific updates and promotions will help businesses connect with their target audience better while informing customers of their products and services in-depth.  Designing responsive emails and programming will boost the content and will translate to more clicks.  

 

Create a landing page and website that will catch their attention

 

After customers have read the email, the next step is for them to engage.  A visually appealing landing page and website will encourage them to buy.  Or, if they’re not going to make a purchase yet, they will at least consider the products they’ve seen as something they may be interested in later.  The team at eTargetMedia says that aside from emails, the website is an excellent way to connect with the target market.  

 

Be consistent with branding

 

The text, colors, logos, and other creative elements should be memorable.  When going for customer loyalty, visuals are essential.  Outstanding logos, witty catchphrases, and excellent content are the keys to brand awareness and loyalty.  All branding should be consistent across your email campaigns, website, advertising and more. 

  

eTargetMedia provides clients with a tailored approach to email marketing. Combining data-driven strategies and timely execution, their success is attributed in part by their ability to exceed client expectations through superior services that drive results higher than any other company on the market today. Visit their website for more information.


Image source: Unsplash.com

Sources:

https://broadly.com/blog/5-ways-email-marketing-campaigns-can-help-engage-and-retain-your-best-customers/

https://www.goprospero.com/blog/customer-behavioral-data-improve-email-marketing/

https://wowplus.net/re-engage-your-customers-with-these-7-tactics/

https://drmg.com/2020/02/01/five-tips-for-offering-coupons-to-your-customers/

 

 

 

Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI



The rapidly excelling world of digital marketing has delivered an overabundance of resources available to marketers today. From social media to SEO to video marketing and beyond, marketing choices are unlimited but just one category continues to outperform all other digital marketing methods year after year.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels. According to the DMA, every $1 spent on email marketing generates $44 in ROI and email offers the broadest and most targeted reach of all the marketing channels.

In this report, we share 5 reasons why email marketing can help you skyrocket your ROI and why you must use email marketing in your digital marketing strategy.

  1. Email Marketing Has the Largest and Most Targeted Reach

    There are over 4 billion email users worldwide and over 3 million emails are sent every second. More consumers use email than Facebook (2.85 billion) and Twitter (69.3 million) combined. Every active online user needs an email account as email is used to sign up for websites, place online orders, join social media sites, post reviews, verify accounts and more. In addition, email is used in both personal and professional lives. When it comes to connecting with customers and prospects, no other marketing channel has a larger reach than email. In addition, email offers the widest selection of targeting capabilities including demographic, psychographic, purchasing habits and lifestyle selects. Virtually every single person on the web can be reached through email so it’s no wonder why email has the potential to deliver the highest ROI of any marketing campaign.

  2. Email Marketing Drives Conversions

    Most marketers measure the results of their marketing campaigns based on conversions, whether it be from a sale, a lead, a sign up on a website or a membership. The ultimate goal for marketers is to turn prospects into paying customers and keep their current customers loyal to their brand. When it comes to conversions, there isn’t any medium more powerful than email. Over 4.2% of visitors from email marketing make a purchase as compared to 3% of visitors from search engines and 1.8% from social.

  3. Email Marketing Has the Highest Delivery Rate

    On average, 80% of targeted emails make it to the email inbox. Compare this to the 2% of social media users who see organic social media posts and you can see why email marketing delivers the greatest exposure and has the biggest potential to increase marketing ROI. 

  4. Email Marketing Is the Preferred Communication Channel

    Over 82% of consumers have chosen email marketing as their preferred communication channel to receive promotional messages from brands. The majority of consumers welcome targeted and personalized email messages from their favorite companies, which gives email marketing a huge advantage in reaching customers on the platform of their choice. By reaching customers on their preferred platform, marketers can use email to drastically increase their ROI. 

  5. Email Marketing Has the Highest Median ROI

    Email marketing has a median ROI of 145% according to the ANA/DMA Response Rate Report. Email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%) and social media (50%). Email allows marketers to hyper-target and segment their email communications and that relevance drives customers to open the mail, click-through, and make a purchase which increases the ROI of email marketing campaigns.


eTargetMedia Announces Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Designation and the Company Introduced 3 New Email Marketing Lists




Harris Kreichman was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification for the third year in a row. The Certified ANA Marketing Professional program is a rigorous continuous education program that gives qualified and select marketing professionals an opportunity to learn more about important advertising and marketing topics and get certified once the CEU requirements are met. The Certified Association of National Advertisers (ANA) Marketing Professional program helps eTargetMedia to increase results on clients’ marketing campaigns by providing insight into best practices, market drivers, and campaign optimization techniques — from strategy to execution to campaign tracking.

eTargetMedia is well-known for our commitment to furthering our knowledge and experience in the industry as well as for offering the industry’s top performing email marketing database which includes highly accurate and superior transactional, lifestyle and purchasing behaviors of over 200 million consumers and 15 million business decision makers. We are continually adding new lists to our database to meet the changes in consumer demands. The 3 new lists that we recently introduced include Spa and Wellness Travelers, Suburban Family Homebuyers and Downsizing Empty Nesters. The new email marketing lists include:


The Spa and Wellness Travelers file includes travelers who enjoy visiting spas and wellness retreats for their vacations. They book a variety of spa and wellness vacations around the world, including visiting the world’s top destination spas that offer complete spa services and wellness programs, yoga retreats, fitness retreats, healthy food retreats, spiritual healing retreats and more. These health-conscious individuals typically spend more than the average vacationer as they look at their wellness getaway as an investment in their health and well-being.


The Suburban Family Homebuyers file is comprised of families who are eager to relocate from major metropolitan areas to the suburbs right outside the city. They are searching for the perfect suburban home for their family but still want the ease of traveling to the city. These suburban homebuyers are driven by the allure of a more family friendly lifestyle in the suburbs which often includes bigger houses, better schools, better recreation options, more family activities, less traffic, and an easier life in general.
  

The Downsizing Empty Nesters file consists of couples who are selling their family homes to downsize, often times into a townhouse or condo after their adult children have left the home. These empty nesters no longer need a large house and are looking to downsize into a property which offers more community amenities and less home responsibility. Many of them are Baby Boomers who see opportunity in the current housing market to sell their family homes with a high profit, giving them the most equity in their home and providing them with a nice increase in savings for their future retirement.

Email marketing: The powerful marketing tool for SMEs




Marketing is an integral part of all companies, big and small. However, the small-to-medium enterprises, or SMEs have less budget when it comes to marketing and, as such, should make the most of what they have. This is why as early as the planning stages of the business, SME owners should consider tapping the services of email marketing specialists such as eTargetMedia.

The truth is that for SMEs, budgets will always be a concern since they don’t have the funding bigger corporations do. A lot of SMEs cannot afford to hire full time marketing teams. This makes email marketing all the more valuable and all the more powerful a tool for them. 

In today’s world, almost everyone is connected to the internet. This is why online platforms have become extremely effective. And the king of all these platforms is email.

Through email marketing, a company can reach potential customers directly and inform them of any new products or services. Furthermore, email marketing allows SMEs to control who gets their targeted emails. It is one of email marketing’s biggest strengths – customizability. This is where much of the power of this type of marketing is rooted. 

For decades now, email has been the communication platform of choice for millions, if not, billions of people all over the world for so many reasons. And since marketing relies heavily on communications from companies to clients, the use of email is more than ideal, according to eTargetMedia. 

Also, the fact that using the email platform is more cost effective than other marketing channels, SMEs won’t have to worry so much about the financial burden of the campaign. 

eTargetMedia has been in the industry for more than 25 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.


References:

https://fulcrumtech.net/resources/email-marketing-benefits/

https://www.campaignmonitor.com/resources/guides/why-email/

https://smallbiztrends.com/2017/05/benefits-of-email-marketing.html

Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Certification


Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification. This is the third year in a row that Harris and the eTargetMedia team have been awarded the Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program.

Harris was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification after completing the ANA’s demanding re-certification program that requires certification members to complete a variety of on-demand CEU training courses.

Harris completed the following CEU credits to earn the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification:

  • Cross Device Tracking Approaches
  • Advanced Attribution Certification Program
  • Implementing Measurement and Attribution in Your Organization
  • Measurement Techniques
  • The Who and What of Measurement and Attribution

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns.

By working with Harris Kreichman and eTargetMedia, brands are assured that they are working with a leader in the industry who is committed to offering their clients the highest quality email and digital marketing solutions.  

Learn more at https://www.etargetmedia.com

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