What makes niche marketing effective?

Niche marketing is essentially a more involved method of target marketing in which a business focuses on an area or aspect of the market with thin competition. The goal is to find a specific client base which other businesses have overlooked.

Though on paper the target market will be comprised of a lower volume of customers, a niche approach distinguishes your business and establishes solid relationships with clients, ones who will remain loyal in the long term. After all, you are offering alternative solutions, even if not necessarily more affordable, for the improvement of the quality of life.

Modern healthcare services exhibit niche marketing’s effectiveness best. In this sector, startups flourish by providing conferencing sessions for smaller clinics and hospitals. Conferencing is a sound niche marketing model as it aids physicians, nurses, and patients alike by increasing access to medical information and promoting health education. In effect, you establish yourself as the go-to source for teleconferencing. Looking at the bigger picture, niche marketing therefore means filling a certain void.

Niche marketing complements other target marketing strategies such as email-based approaches. It also supplements approaches to more traditional markets, effectively expanding your business’ coverage and scope.

eTargetMedia helps consumers reach highly responsive prospects through the company’s exceptionally accurate and superior database that includes transactional data, lifestyle data, and the purchasing behaviors of over 150 million customers. More on the benefits of target marketing here.

Sources:

https://seopressor.com/blog/what-is-niche-marketing-why-is-it-effective/

http://www.marketing-schools.org/types-of-marketing/niche-marketing.html

https://thrivehive.com/niche-marketing-small-business/

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eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

Key Benefits of Email Marketing for Small Businesses

Not every company can compete with multinational corporations when it comes to advertising.  For small businesses, other approaches to marketing should be considered for their brand to stay relevant in the eyes of their target audience.  This is why email marketing is such apowerful tool for smaller players.  Here are some key benefits of email marketing.

Targeted audiences:  The problem with traditional advertising is that you have no control whether your intended audiences are the ones viewing the ad or not.  But when it comes to email marketing, you have more control overwho receives your emails.  Not only that, you can customize your content depending on the recipient.  You can devote time tocreating content for enticing new customers, and at the same time, strengthen existing relationships with current customers.

Cost-effective:  Email marketing is one of the cheapest means of marketing if you consider its effectiveness.  You won’t be printing anything physical, no advertising rates to pay, and no limitations on how much materials you can send out monthly.

Great feedback mechanism:  Because you are sending emails, it would be incredibly easy for recipients to hit the reply button if they have any inquiries regarding your product or your service.  Unlike other marketing means, having a direct line of communication between you and your customers can help build you as a trusted business partner.

eTargetMedia exceeds clients’ email marketing goals with its superior data and expertise.  Email experts from the company can transform consumers’ email marketing solutions by selecting the best audience,  then reaching out to them through engaging and personalized email messages. For  more  insightful reads on email marketing, visit this blog.

Why you should have targeted postal lists

Postal marketing remains a simple yet radically effective way to reach one’s audience. Businesses that also prioritize the direct mail channel are poised to incur less risk of non-compliance, fines, and the associated reputational damage in the face of things like the General Data Protection Regulation (GDPR). Here are some reasons why postal marketing still rocks – and why you should keep targeted postal lists.

For one, direct mail still stirs an emotional reaction in consumers – they are personalized, cannot be deleted or unsubscribed from, and therefore generate higher response rates. For many consumers, physical items like actual mail still have greater credibility. They feel more valued when they receive these things.

Direct mail also often reaches consumers more easily since people tend to have only one residential address. On the contrary, people can have multiple email addresses, including accounts they don’t regularly check and use. Even unaddressed mail can leave an impact, as it remains in the home for a couple of days and entail the opportunity for the message to be read.

Targeted postal marketing files integrate the power of digital tools into direct mail campaigns. They offer the range of demographic and lifestyle selectivity that allows businesses to zero in on their prospects. The information contained in databases like these can also be nurtured to retain and grow existing relationships. It’s the power of data at work, improving reach, impact, and efficiency in one’s direct marketing efforts.

If one thinks that direct marketing is long dead, it’s time to think again: postal mail remains a powerful force, and a high-performance postal database can make it even more potent for successful campaigns.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence, accompanying their solutions with ongoing support and services to sustain and enhance the clients’ marketing presence. Read more articles like this here.

eTargetMedia - Email Marketing Best Practices: Tips to Improve Your Email Campaigns

In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.

As the primary driver of customer acquisition and retention, email marketing produces the highest ROI of all your marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing and according to the DMA, email marketers can expect an ROI of $44 per every dollar spent.

Since email is such a powerful marketing tool, it is important to keep current on best practices so you can continually improve your email marketing campaigns. We’ve compiled some of our best email marketing practices to ensure you stay at the top of your email game.

KNOW YOUR AUDIENCE

Getting to know your audience is one of the most important things you can do to improve your email strategy. You should understand your audience beyond simple demographics and learn the ins and outs of your audience’s behavior so you can effectively personalize your email messages with the correct language, tone, and delivery that truly engages them.

MAKE YOUR DESIGN SHINE

Your email design should align with your overall brand strategy to achieve instant recognition from your email audience. An eye-catching email design with strong images, standout calls to action, and concise messaging are all effective elements in designs that shine.

USE STRONG CALLS TO ACTION (CTA)

The biggest goal of your email message should be to get your email recipient to click on your content. Featuring an actionable CTA is the biggest opportunity in your email to engage your audience and get them to respond to your offer. Build content around your CTA that inspires a click or action.

TRACK EMAIL ENGAGEMENT

Review your email engagement after each email send to evaluate the success of your campaign. Engagement metrics like opens, clicks, sales, sign ups, bounces and unsubscribes can give you valuable data about how your audience is responding to your emails. Use the engagement metrics to improve your email campaigns and increase your ROI on future campaigns.  

POSITION YOUR CAMPAIGN FOR SUCCESS

Set yourself up for email success by reviewing your email to insure that all the important steps you need to consider before pressing send have been achieved. Important questions to ask yourself include:

- Did you customize your from line?
- Did you write a compelling subject line?
- Did you write a strong message and include engaging images?
- Did you include your company’s branding elements?
- Did you personalize your content?
- Did you include a strong call to action?

PERSONALIZE AND SEGMENT YOUR EMAIL MESSAGES

Your email marketing campaigns will experience higher engagement rates if you personalize and segment your messages to specific demographics, purchasing habits and psychographics that you know about your customers. The more you design your messages around your email recipient’s interests, the more likely you are to engage your customer or prospect. 

DESIGN MOBILE RESPONSIVE EMAILS

Email messages opened on a mobile device have doubled over the past five years, according to Media Post, so it’s important to make sure your email marketing strategy is mobile friendly and that your email designs render correctly on all mobile email browsers as well as all desktop email clients. 

TIME THE EMAIL RIGHT

Send your email out at the right time for your audience so you have the highest chance of email success. Sending emails out in the morning usually works best as most people check their email first thing in the morning. If your email is sent to a business audience, sending the email out during business hours on business days is optimal. 

TEST YOUR CAMPAIGNS

It is important to A/B test every part of your email, from your subject line to your call to action. Test only one element at a time so you can truly track the changes in your campaign results. Test, analyze, optimize and repeat the process until you design the perfect email campaign. 

Contact us to see how we can help you plan a successful email campaign. Call us at 888.805.3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com

eTargetMedia - 8 Statistics that Prove Email Marketing is Alive and Growing

Email marketing has been around a long time and it’s success continues to grow year after year. According to the latest Email Statistics Report from the Radicati Group, people will send and receive 281 billion emails per day this year and 3.8 billion email users are expected worldwide by the end of the year. According to the DMA, more than 85% of US adults use email and 99% of those users use it everyday. Email is the preferred communication tool for both marketers and consumers with consumers stating that they prefer email for communicating with the brands that they do business with over all other marketing channels. Email marketing is evolving and email marketers will continue to see great performance and opportunities ahead of them. Here are our top 8 statistics that prove email marketing is alive and growing.

1 Email Marketing Delivers a Strong ROI
According to a report by the DMA and Demand Metric, email delivers a median ROI of 122%, which is more than four times higher than other marketing channels including social media at 28%, direct mail at 27%, paid search at 25% and display advertising at 18%.

2 Email Has the Lowest Cost Per Acquisition
According to the DMA’s Statistical Fact Book, email has the lowest CPA per dollar spent at $10.23. Email’s CPA also beat social media at $21.95, direct mail at $23.75, paid search at $21.50 and display advertising at $19.50.

3 Email Open Rates Are Increasing Steadily Year After Year
Email open rates have increased steadily over the past six years. Email open rates are the strongest they have ever been at 28.8%, according to the North American Email Benchmarks and Trends Report.

4 Email Is an Important Tool for Attracting New Customers
Email marketing is the single most important channel for attracting new customers. Email has the highest acquisition rate of all digital and offline marketing channels at 87%, according to a study from NAPCO Research & Target Marketing

5 Email Has the Highest Customer Retention Rates of All Digital and Offline Marketing
Email marketing delivers the highest customer retention rates at 90%, out-performing all other marketing channels including TV, radio, direct mail, mobile marketing, search, digital media and social media marketing, according to NAPCO Research & Target Marketing.

6 Millennials Prefer Email When Connecting with Brands
Over 73% of millennials chose email as their preferred communication method when connecting with the brands they do business with. Millennials even stated that they prefer connecting with brands through email over social media, according to a study from Adestra.

7 Mobile Email Opens Have Grown by 180% in the Past Three Years
The increase in smart phone use is helping email to evolve and stay relevant in today’s mobile world. More email is read on mobile devices than on desktop email clients. Over 55% of email opens occur on smart phones and tablets which is an increase of over 180% in the past three years.

8 Email Has the Largest Reach
Over 3 Billion email accounts are in use today and email is used across all generations. There’s no marketing channel with a wider reach than email.

Email is getting smarter everyday and shows no signs of slowing down. Email will continue to improve and continue to deliver strong ROI and results in the future. As more investments are made in the technology, email will get even better and be even more effective for both marketers and consumers. Visit us online at http://www.etargetmedia.com.

Watch our new video to learn more about eTargetMedia and the benefits of email marketing.

eTargetMedia stands for excellence in email marketing solutions. We have over 20 years of industry expertise and deliver strategic and impactful results to our clients. We are a long-term DMA Trusted Member and are Fully CAN-SPAM compliant. Our company has an unmatched commitment to email strategy and execution that is unrivaled in the industry. 

eTargetMedia brings together multi-channel marketing solutions that include a combination of superior data, excellent customer service, cutting edge technology and engaging creative solutions that help clients across all industries better identify and understand their customers, build brand loyalty, drive traffic of highly qualified leads and increase sales, revenue and ROI.

When you work with eTargetMedia, you get the hands on and personal service of a boutique agency with the highest quality data and email technology found in the industry.

   

Think Email is Dead? Think Again!

Email ROI beats all other digital marketing channels. eMarketer reports that email marketing produces the highest ROI at 122% which is over four times higher than other marketing channels including social media, search, and display ads. Email marketing also has the highest customer acquisition rates and delivers the highest conversion rates of any media.

Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-800-805-3282, email us at info@eTargetMedia.com or visit us online at www.eTargetMedia.com.

Email or Postal Mail? Integrate them Both to Maximize Results!

Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

How to Integrate Email and Postal Mail

Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.

Visit eTargetMedia at http://www.eTargetMedia.com for more information. 

Email ROI Beats All Other Digital Media Channels

Many marketers wonder which digital media drives the most customer engagement, click throughs, conversions and the highest ROI. The answer to that question is email marketing. Email marketing is the king of ROI delivering the highest customer engagement rates, highest click through rates and the highest conversion rate of all digital media tactics.

The median ROI for email marketing is 122%

In a recent study by eMarketer, email marketing produced the highest ROI at 122% which was far above all other marketing tactics including social media, direct mail, paid search and online display advertising. Social media comes in at a distant second place, with a ROI of 28%. Direct mail comes in third at 27% and paid search comes in fourth at 25%. Online display advertising was last with an 18% ROI. The ROI for email marketing is over four times higher than other marketing channels.

Email marketing has the highest customer acquisition rates

Email marketing also has the highest customer acquisition and retention rates over all other media including organic search, paid search, social media, retargeting and display advertising. eMarketer reports that email marketing delivers an 81% acquisition rate and 80% retention rate, which was far above the other media. In addition, emails are 40 times more effective at acquiring and converting new customers than Facebook or Twitter.

Email marketing is a strong revenue driver

Email is also the most successful at driving revenue and converting to sales. According to a report from eMarketer, conducted by The Relevancy Group, US marketing executives said email attributed to over 21% of the total revenues in 2017.

With the right email data, email marketing is a powerhouse that can help your company increase ROI, improve conversion rates, boost customer engagement, increase click throughs and most importantly increase sales.

Visit us online at http://www.eTargetMedia.com