eTargetMedia Announces New Precision Targeting Email List Rental Services to Increase Email Marketing ROI in 2021


eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has announced new precision targeting email list rental services that now include more selectability, targetability and precision in geo-targeting to ensure proper placement of the marketing offer in front of the most responsive audience. As email marketing quickly evolves, eTargetMedia is always expanding and improving the company’s email marketing solutions to help brand marketers effectively utilize email marketing in their marketing campaigns and increase their email ROI.

eTargetMedia’s proprietary email marketing database has grown larger than ever this year and now includes more consumer and B2B selects than ever before. eTargetMedia offers one of the most comprehensive email list rental solutions in the industry and the company’s top notch list hygiene methods ensure the highest quality data available. All of the email addresses in the database are 100% opt-in and are sourced through online registrations, survey responses and lifestyle questionnaires. eTargetMedia’s email marketing campaigns include no select fees, which means the company can target email campaigns with precision in market segmentation without the client accruing additional costs.

eTargetMedia is a leading provider of targeted online and offline direct marketing services and has been ranked #1 in data card quality by Nextmark for consecutive years. The company has helped brands across all industries improve their email marketing initiatives and increase their customer acquisition rates through targeted email marketing. Email marketing outperforms all other digital marketing channels and consistently achieves the highest ROI. According to the Data and Marketing Association (DMA), email delivers an average of $44 ROI for every $1 Spent. Email marketing also delivers up to 40 times the customer acquisition rate than social media. With more consumers spending time online than ever before, email marketing is quickly becoming the most important and effective channel for reaching customers online and it will continue to be the top performing digital marketing channel in 2021 and beyond. 

“Our client base includes industry leading brands and Fortune 500 companies who entrust us to plan and execute email marketing campaigns that deliver results. eTargetMedia is a long term trusted member of the Data & Marketing Association (DMA) so brand marketers can be confident that we adhere to all of the DMA’s email marketing best practices and we follow all of the DMA’s email marketing privacy guidelines,” stated Harris Kreichman, Managing Partner of eTargetMedia. “I am also a Certified Association of National Advertisers (ANA) Marketing Professional which helps me and the eTargetMedia team continually increase our email and brand marketing knowledge and also teaches our company about new trends in digital and direct marketing strategies.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

 

eTargetMedia Announces New Email Marketing Lists for a Changing World

 



The current times have modified the way consumers work, play, learn, shop and exercise. Many consumers are staying home and spending more time online whether it is for entertainment, getting work completed, learning new skills or working out from home. 

eTargetMedia released 3 new email marketing datacards recently to reach consumers in a changing world. The 3 new email marketing lists can help marketers target a group of savvy and responsive consumers who are using the web in new ways and are adjusting to a digital lifestyle in a changing world.   

The new email marketing lists include:

• Digital Entertainment Enthusiasts

The Digital Entertainment Enthusiasts file is composed of families and individuals who enjoy a variety of digital entertainment activities and have significantly increased the time they spend on digital entertainment. From binge-watching their favorite shows to learning new skills, these savvy consumers are spending an increasing amount of time enjoying their hobbies online. They are trying new recipes through online cooking demonstrations, traveling the world through virtual experiences, connecting with family and friends through a variety of video services, hosting virtual happy hours, gaming and so much more… all from the comfort of their homes.

• Online Fitness and Wellness Enthusiasts

The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.

• Online Education Enthusiasts

Online education has transformed the learning experience for students, giving people an opportunity to learn about anything in the world without leaving their homes. The Online Education Enthusiasts file includes individuals who are using their digital devices to learn new subjects, develop new skills, pursue a degree, pivot into a new career, or develop new hobbies. From free and paid online courses to learning a new language, enrolling in seminars and workshops, developing interest-based skills, or pursuing a new degree, online education has changed the way these enthusiastic learners study, learn and engage with new information.

The current times are pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online. eTargetMedia’s new email lists were developed to target consumers who are now using their digital devices for entertainment, fitness and educational experiences. Our email marketing lists offer the perfect opportunity for marketers to reach customers digitally in our new world.

Visit us online to learn more: http://www.etargetmedia.com

A run-through on email marketing and its benefits



Email marketing, considered as the practice of sending marketing messages to potential, current, and returning clients, aims to build loyalty, sell, and educate. Unlike other digital marketing channels, email marketing gives the sender full control over the content they send out to their email list.

 According to eTargetMedia, email marketing is the leading driver of customer acquisition and retention. When it comes to e-commerce success, email marketing as a tool is imperative. Email allows a brand to build a strong relationship with their customers. Email marketing, together with search engine optimization and social media platforms as a means to get discovered easily, gives companies the opportunity to reach out to clients in a more personalized manner.

 Sending out personalized emails require brands to know their audience. Being familiar with the audience goes beyond knowing the demographics. Being knowledgeable about the ins and outs of their behavior makes email marketing effective. Keep them engaged with the use of appropriate language, tone, and timely delivery.

 In driving sales, email marketing is superior. Email outperforms other digital marketing channels and maintains its special capacity to manage the first sale. Sending out personalized emails require brands to know their audience. eTargetMedia shares that email marketing can affect the three elements that increase revenue, which include the total number of customers, purchase frequency, and average order value.

 eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence, accompanying their solutions with ongoing support and services to sustain and enhance the clients’ marketing presence. Visit this blog for similar reads.
References:
https://themarketingfolks.com/strategies-plan-targeted-email-marketing-campaign/
https://www.shopify.com/blog/email-marketing
Image source: neilpatel.com

B2B Email Marketing Tips to Help Boost Sales



While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major di erence in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.
Why You Should Use Email Marketing in Your B2B Campaigns

 Email is an integral way to communicate for most of the businesses in the world. From building customer relationships to gathering customer data, email is an essential part of any business. Based on this fact alone, marketing to your customers through email makes perfect sense. Email click through rates in B2B campaigns are 47% higher than in B2C campaigns, and about 59% of B2B professionals say that email marketing is their most successful revenue-generating channel. 
Benefits of B2B Email Marketing

 B2B email marketing has many benefits but the most important benefits are:
  • Customer Acquisition and Retention: Email marketing is an excellent tool to attract new prospects and keep your current customers loyal to your brand.
  • Cost-effectiveness: Email marketing has the highest ROI of any marketing channel and the lowest cost to implement.
  • Measurable: Email marketing provides a variety of tracking options including open rates, click-through rates, conversion rates, and more.

How to Use Email to Boost Your B2B Sales
  • Segmentation is Key - Divide your email list into smaller targeted customer segments so you can personalize your email based on customer interests. List segmentation increases email open rates by almost 40% and improves revenue by over 700%.
  • Personalize Your Emails - Personalized emails can deliver 6x higher conversion rates and personalizing content can increase open rates to over 18%.
  • Be Consistent With Your Email Schedule - Send out emails daily or weekly to your loyal list of email subscribers. This can help result in a higher number of sales from your B2B contacts.
  • Make Content Engaging - Your emails should be short and concise so that your email recipients are engaged with the message and act on it. Emails with a concise and shorter message receive the highest click through rates.
  • Use Interactive Elements - Interactive email content can increase the click to open rate by over 70%.
  • Make Your Emails Mobile Responsive - Almost 70% of email marketing campaigns are opened on a mobile device. Make sure your email creative is mobile friendly to help keep customers engaged and drive sales.
  • Send Automated Emails for Abandoned Cart Transactions - When buyers leave your website without completing their purchase, send an abandoned cart email offering a special discount or free shipping to motivate them to complete the sale. This can help boost the email open rate to over 45%.
These tested and proven email marketing tips have helped our clients increase their B2B email marketing sales. Contact us today to learn more about successful B2B email marketing strategies.

https://www.etargetmedia.com/b2b-email-marketing-tips-to-help-boost-sales/

Email Marketing Predictions for 2020 and Beyond



With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

 Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

 Here are eTargetMedia’s email predictions for 2020 and beyond:

 Mobile Email Will Be More Important than Ever

 Mobile browsing and mobile email have now surpassed desktop browsing in terms of tra c and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

 Artificial Intelligence (AI) Will Change Email Marketing

 Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time. Artificial intelligence in email marketing provides many benefits.

 - AI can help marketers improve personalization of content in future emails.

 - AI can provide a better understanding of customer behaviors and interests and therefore automatically create smarter segmentation groups.

 - AI can automate the email marketing workflow by triggering email messages and tailoring messages for the best email conversions.

 - AI can also be used to optimize email campaigns on the fly.

 Interactive Emails will Become More Popular

 In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

 Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

 Learn more at http://www.etargetmedia.com.

Responsive Design and Its Advantages in Email Marketing



Nearly 80% of small and medium-sized businesses in the U.S. have been taking full advantage of email marketing. In fact, according to eTargetMedia, email marketing outperforms social media.

 eTargetMedia, a leader in the email marketing industry, emphasizes the importance of creating responsive emails for email marketing campaigns. A huge part of this lies in designing responsive emails that fit on all sizes of screens. Devices today are more varied than ever, which means that creating a marketing email for a laptop screen may appear completely different on a mobile phone screen.

 To achieve responsive design, eTargetMedia explains that the email should first be scalable. Scalable elements include having a single column with images and text that are easy to navigate, as well as call-to-action buttons that can be easily clicked or tapped.

 eTargetMedia also explains that email marketers may resort to fluid email designs. As opposed to scalable design, fluid design adjusts the size of an email by percentage so it fits on all screens.

 One mistake that email marketers have to avoid, though, eTargetMedia stresses, is the putting of hyperlinks beside one another. In smaller screens, users tend to tap the wrong link over and over, which may be a tad frustrating for some.

 Finally, once email marketers finish their responsive design, they should gather a number of devices and test their emails and make the necessary adjustments.

 eTargetMedia delivers results by combining strategy, execution, and experience. The company provides email marketing, the king of ROI, by delivering the highest click-through rates, higher than average customer engagement rates, and the highest conversation rate of every digital marketing tactic. For similar reads, head over to this page.

 References:
invisionapp.com/inside-design/quick-guide-designing-responsive-email/
campaignmonitor.com/dev-resources/guides/mobile/
litmus.com/blog/understanding-responsive-and-hybrid-email-design


Image source: invisionapp.com
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