eTargetMedia - 5 Key Email Marketing Metrics For Measuring the Success of Your Email Campaigns

Email marketing is one of the most powerful marketing channels. It is the most successful marketing medium in reaching new customers and increasing engagement and loyalty from your current customers. One of the most important elements of a successful email marketing campaign is tracking campaign data and measuring your ROI. Here are the 5 email marketing metrics you should be tracking to evaluate your campaign success.

1. Delivery Rate: Delivery rate is one of the most important metrics in evaluating email campaign success. A good delivery rate is over 95%. That’s why it is important to use an experienced and reputable email company. They always have the most reliable email lists and get the highest delivery rates.

2. Open Rate: Tracking your open rate is another very important metric for successful email campaigns. If you are sending out emails but customers aren’t opening them, you need to evaluate your subject lines to make sure you are giving your customers a reason to open your emails. Having an engaging subject line can either make or break your campaign.

3. Click-Through Rate: Track your click through rates to determine which messaging and which elements on your email message generate the most clicks from your customers. Test different messages and calls-to-action by tracking each link with a different tracking tag.

4. Conversion Rate: Track the sales and conversion rates of your email campaigns so you can easily calculate your ROI. This will help you generate a good return on investment and determine what’s working and what needs to be improved.

5. Unsubscribe Rate: Sometimes email receivers will unsubscribe from your message. Tracking your unsubscribe rate will help you determine if you are sending your emails out too frequently, to the wrong people or with the wrong messaging.

Tracking your email campaigns will help you measure the overall investment and ROI of your campaigns. Email marketing is a very powerful marketing tool and by tracking these key metrics and using the data to improve your campaigns, you will ensure that your campaigns succeed.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

Visit us online at www.eTargetMedia.com

Email Marketing and the benefits of Retargeting

Retargeting is Gaining Momentum

When you hear the term retargeting, you might think of ads that display on the web or in your social media accounts after visiting an advertisers website. In email marketing, retargeting or alternatively remarketing, can be as simple as the redeployment of an email advertisement to the same target audience within a set time. Email retargeting is gaining momentum as advertisers realize the benefits of multiple deployments to build brand awareness and generate revenue.

Retargeting to Opens

Sending a follow-up email campaign to those that opened an email campaign is a cost-effective way to reach a captive audience. The cost is usually minimal as you are only deploying to a subset of your original campaign. Importantly, you are resending to individuals that have already displayed an interest in your product or service.

Retargeting with Multiple Messages

Sending additional emails to the full audience of individuals that received your original broadcast maximizes the reach within your target audience. Not only are you reaching people that have already shown an interest, but you can also reach those that may have missed your initial message. It also provides you with the opportunity to test different offers, content, and subject lines to see what resonates best with your audience. Multi-touch campaigns typically consist of 2 to 5 deployments, and discounts can be provided for pre-booking multiple deployments within 10 to 30 days of your initial broadcast.

Contact eTargetMedia to find out how we can help you target your email campaigns to maximize your campaign results. 

Call us at 1-888-805-3282 or email us at info@eTargetMedia.com.

Visit us online at www.eTargetMedia.com

Looking for List Counts? It’s important to be Specific!

As email marketers, we get hundreds of list counts each week. Sometimes for an email marketing campaign, other times for a direct mail list. I am often surprised at how many times we get counts that aren’t specific.

Imagine you send a list request targeting consumers in Hollywood. Being a Floridian, we might assume the count is for Hollywood, Florida. What if the advertiser is trying to reach Hollywood, CA?

Did you know there are nine states that have a city named Hollywood (AL, AR, CA, FL, MD, MS, NM, PA, and SC)? According to Wikipedia, there are 41 Springfield's, 26 Clinton's, 25 Madison's, 24 Franklin's, 24 Washington's, 23 Chester's, 23 Marion's, 22 Greenville's, 21 Georgetown's, and 21 Salem's; and that’s just the top ten most common city names.

It’s not just city targeting. Take Philadelphia for example, there are five states with cities named Philadelphia, but there is also a county in Pennsylvania with the same name, and you can also target by the Philadelphia metro area.

Geographic targeting is the most common selection criteria for targeted marketing campaigns. Geo-targeting capabilities in the United States include: zip code, zip code radius, SCF (the first 3 digits of a zip), city, county, metro area, state, or nationwide. If the target audience is wrong, it can have a huge impact on the advertiser’s bottom line. 

If your marketing campaign is geo-targeted, make sure your list provider knows what you are requesting. If in doubt, list it out!

Contact eTargetMedia to find out how we can help you target

your email campaigns to maximize your campaign results. Visit us online at www.eTargetMedia.com

Tips on How to Revive Inactive Email Subscribers

Even the best email marketing campaign has inactive subscribers, or people who have opted in to receive your emails but who do not respond to them. While it might not indicate a poor campaign, it’s important to find ways to reach this group of subscribers. After all, they chose to receive your emails so it doesn’t mean they’re not interested in your products or services. So how do you get them to engage with your emails? Here are three tips that will help you revive inactive email subscribers and grow your business.

Send out a Questionnaire

When was the last time you asked your customers a few questions? While inactive subscribers might still be interested in your brand, you might not be tapping into their specific interests. Or, their interests might have changed over time, so it’s important to constantly learn about them and reevaluate your campaigns accordingly. An easy way to find out what they’re interested in is to ask them. Find out what they want to know more about and tailor your messages to meet their needs.

Incorporate Creative and A/B Split Testing

If you’ve been sending a single version of your email message to all of your subscribers, it’s time to rethink your campaign. We recommend creating multiple variations of the same message and testing them out to see which one performs the best. You can test different subject lines, message lengths, and calls to action. You never know if an inactive subscriber might respond to a slightly different subject line or a shorter email message. When you track the data, you can regularly update your campaign and might possibly reach your inactive subscribers.

Create a Loyalty Program

Do you have a loyalty program? If not, it might be time to create one and use it to bring back your inactive subscribers. Some customers want to feel as though they’re getting inside information. Another way you can engage inactive subscribers is to invite them to the next level through a loyalty program. If they join the program, they will be a part of a select group that receives special discounts, quality content, and other perks that they wouldn’t receive otherwise. This extra incentive might be the motivation they need to open your messages and purchase your products or services.

To learn more about how you can reach your inactive subscribers and boost your email campaign, please contact eTargetMedia.

eTargetMedia Announces 11 Email Tips that Can Help Increase Email Conversions in 2015 Tutorial

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative solutions, announced the 11 Email Tips that Can Help Increase Conversion Rates in 2015 Tutorial, a presentation that helps marketers effectively increase conversion rates on their email campaigns. The new year gives marketers a fresh start to plan their email campaigns and eTargetMedia is helping by offering free tips that can dramatically increase sales, conversions and leads from targeted email marketing. For a limited time, eTargetMedia is offering a free consultation to customers who mention the tutorial and 10% off new email list orders.

eTargetMedia works with some of the top brands in the world and has helped clients like BMW, Celebrity Cruise Lines, Mercedes, MetLife, TGI Fridays, Nissan, Subway, Anthem, Acer and more to increase their email conversion rates by increasing website traffic, store traffic, website leads and sales. eTargetMedia’s knowledge of the industry, experienced account managers and reputation for following all industry standards have helped the company become an email marketing leader, producing measurable results in traffic, customer acquisition, and revenues.

eTargetMedia’s tips for increasing conversions tutorial can be used to create email messages that capture customers' attention so they open the email, engage customers so they act on the email, and ultimately result in sales for the business. Among the tips included in eTargetMedia’s 11 Email Tips that Can Help Increase Conversion Rates in 2015 tutorial are how to write compelling subject lines that will motivate receivers to open the email, how to personalize emails, how to include call to actions that will increase conversions and how to target and segment email campaigns to maximize ROI.

“The new year is a perfect time to get your email marketing strategy on the right track. One of the most important goals of any email campaign is to generate conversions whether it be a sale, a lead, a download, or a free trial,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Increasing conversions should be every email marketers resolution for 2015. A smart, thought out and planned email campaign can help marketers to engage customers which will lead to increased conversions.”

eTargetMedia’s 11 Email Tips that Can Help Increase Conversion Rates in 2015 tutorial can be downloaded at: http://www.etargetmedia.com/eTargetMedia_11_Tips_Improve_Email_Conversions.pdf

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Direct Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

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