Email marketing: Best practices of veteran email marketers

eTargetMedia, a leading provider of email lists, postal lists, data append, and creative solutions, announced the company and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

In line with its commitment to provide only the best for clients, eTargetMedia continues to share its vast knowledge of email marketing through its series of blogs.

For this blog, eTargetMedia shares best practices executed by veteran email marketers to achieve the best results.

Personalize as much as possible:
Personalization of marketing emails works wonders for several reasons. First, it keeps the email from being tagged as spam. Then, it appeals more to recipients because they feel like the email is talking directly to them.

Think of the subject line:
Many recipients decide whether to check out an email by its subject line. A well thought out subject line that doesn’t look like a click-bait headline will have a higher chance of enticing recipients than subject lines that seem too hyped up.

Link to the company website:
eTargetMedia cites that forgetting to put in a link to the company website in marketing emails is one of the most common mistakes email marketers make, especially new ones. When the email gets recipients curious, recipients more often than not want to know more about the company. Without a link, this fire of curiosity may simply die down.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this website.

References:

https://zapier.com/learn/email-marketing/email-marketing-mistakes/

https://www.superoffice.com/blog/5-killer-email-marketing-mistakes-to-avoid/

https://www.forbes.com/sites/yec/2018/01/23/how-to-fix-common-email-marketing-mistakes/
Image Source: Hubspot

eTargetMedia Awarded Association of National Advertisers (ANA) Marketing Professional Certification

eTargetMedia and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA. 

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.

Learn more at https://www.etargetmedia.com/certified-ana-marketing-professional/

Email Marketing Outperforms Social Media Marketing

In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI. Here are 5 extremely powerful statistics that prove email marketing outperforms social media

1. Email marketing has a larger total user base than social media and it has the largest user base of every age group. Email also delivers the greatest targeting and segmentation abilities including demographic, geographic and psychographic selections.

 


2. 72% of consumers prefer to receive brand content through email, while only 17% prefer to receive their brand messages from social media platforms. In addition, almost 60% of consumers state that they check email as soon as they wake up and check email multiple times a day. Only 14% of consumers state that they check social media first.

 


3. Over 50% of consumers subscribe to a brand’s email list for promotional offers but only 20% of consumers will follow a band on social media. 60% of consumers stated that they purchased from a brand as the result of a marketing email but less than 15% have purchased from a brand because of social media.

 


4. Email marketing has greater reach with email messages reaching about 80% of the target audience (with an average email open rate at 22%) while social media posts reach less than 1% of the targeted audience.

 

5. Email marketing delivers a median ROI of 122% which is over four times higher than social media.

 

Learn why email marketing outperforms all other media

Over 90% of consumers check their email every day so it’s easy to see why email marketing is the top performing digital marketing channel. According to the Association of National Advertisers and the DMA, email marketing has a median ROI of 145% which is over 3 times higher than social media, paid search, direct mail and online display advertising.

In addition to being the highest driver of ROI, email marketing is also the top performing channel for customer acquisition and customer retention. According to the ANA and DMA, email marketing has a customer acquisition rate of 87% and a customer retention rate of 90%, which is way above all other marketing channels.

The Data & Marketing Association’s Response Rate Report also shows that email marketing is still the most profitable, with the lowest cost per acquisition across all media types at $10.32.

Email marketers can see great performance and opportunities from email marketing — but only if they work with an experienced and reputable company that truly understands the industry.

eTargetMedia, leveraging over 20 years of industry expertise, brings together multi-channel marketing solutions that include a combination of superior data, knowledgeable email marketing consultants, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, drive traffic of highly qualified leads, produce measurable results and increase revenue. Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-888-805-3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com.

Creative Add-On Services for Email Marketing Campaigns

Many companies are using automated email services as part of their email marketing programs. However, to truly optimize a company’s email marketing campaign, you can’t always rely on automated emails. Email marketing campaigns need more human involvement and touch, one that can present holistic and more creative solutions, explains digital marketing expert eTargetMedia.

Having a team of professional designers is key to ensuring that a business’s brand, website and marketing materials are thoroughly evaluated before the email creative is started. This is to come up with a solidly branded and creative campaign that integrates smoothly with the company’s marketing initiatives. In other words, one can’t have their email marketing strategy telling a different story about the business’s branding and image.

Creative solutions should work to enhance that image. An effective and creative email marketing team should also have a thorough understanding of and expertise in digital marketing industry standards. Remember that a key goal, aside from building one’s brand, is to drive results like increased sales and maximized ROI. And to reach email marketing objectives, you need more than just automated emails. You need a team that will truly empower and encourage both existing and prospective customers to respond positively to email campaigns, adds eTargetMedia.

eTargetMedia boasts of a team of marketing experts that helps clients select the best audience and reach out to them with engaging and personalized email messages. Its proprietary database is comprised of practically every U.S. household and business. To learn more about the many benefits of email marketing, go to this page.

Sources:
https://www.etargetmedia.com/creative-solutions/
https://www.campaignmonitor.com/
https://blog.hubspot.com/blog/tabid/6307/bid/32854/10-simply-awesome-examples-of-email-marketing.aspx

Running a travel company? Here are two ways to improve your sales via email marketing

eTargetMedia has helped businesses all over the country in marketing their products and services through email marketing campaigns. Over the past years, the company has gone a step further in sharing its expertise to everyone through its numerous blogs.

For this particular article, eTargetMedia shares two very important tips on increasing travel bookings via email marketing.

Customer reviews

In so many ways, customers can make or break businesses. eTargetMedia has seen a fair share of businesses undergo crisis because customers weren’t happy and they let everyone know it. eTargetMedia highly recommends that travel agencies get customer feedback and use these as testimonials in creating content for email marketing. What’s more is that glowing reviews should be readily visible in an email to entice potential customers to sign up.

Video content

eTargetMedia explains that linking to video content in an email marketing campaign is the secret weapon for a travel company. Whether it’s to see their desired destination or the mode of transportation to get there or where they’ll be staying, customers want to see it in glorious video format. In fact, some studies have shown that recipients are twice more likely to click on videos if their interest is piqued by a certain package tour.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.

References:

https://www.etargetmedia.com/

https://www.etargetmedia.com/gallery/

https://www.campaignmonitor.com/blog/email-marketing/2018/11/5-essential-rules-of-email-marketing-for-the-travel-industry/

Inspire wanderlust with these tourism marketing strategies

Travel has become easier these days with the multitude of online travel sites and tourists are becoming wiser with the services they use. Businesses focusing on travel and tourism must employ the best strategies in order to capture their target market. eTargetMedia, a veteran of email marketing, can help companies develop creative marketing solutions that can reach targeted audiences. For those who want to boost their tourism promotions, check out these tips:

Go beyond the usual marketing outline

Stand out from competition by showing something beyond the business side. Expressing appreciation for culture, having an advocacy, or encouraging environmental preservation are a few ways to draw people's interest. These days, aside from planning the perfect vacation, travelers are also willing to support businesses keen on social responsibility and are interested in cultural and wellness travel that go beyond the typical vacation.

Less words, more visuals

eTargetMedia has worked with leading travel companies for their email marketing campaigns. When it comes to travel, it's always better to show clients what they want. Instead of the usual long narrative, why not cut to the chase and show a breathtaking photo of a dream destination? Companies can also inspire travelers to push through with their travel plans by showing a relaxing photo of their dream vacation. In this day and age, captivating content wins.

Be straightforward with the call to action

Get the "yes" of potential clients with a thought-provoking call to action. Give them special offers to make their decision even more gratifying. People are always excited to travel. Designing a campaign that will inspire people to step out of their comfort zone and see new wonders will always draw their attention.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this page.

Sources:

https://www.marketingdive.com/news/9-travel-marketing-trends-to-watch-in-2018/518098/

https://blog.postermywall.com/design-studio/2017/8/promote-travel-agency

https://www.travelmarketreport.com/articles/Four-Pointers-on-Telling-and-Selling-Travel

Increase bank clientele with these marketing strategies

For many, going to the bank can feel like a chore. Unlike other businesses that offer material products, banks deal with handling people's finances. Therefore, they need different strategies to earn their clients' trust. eTargetMedia has successfully built effective email campaigns for some of the world’s most successful businesses including banks. Below are some strategies to boost clientele with email marketing:

Boost brand awareness:

Emails are a great way to familiarize clients with a brand or a business. Customer loyalty is proof of a bank's credibility. With competitors vying for people's attention, coming up with attention-grabbing content for services and products will win them over. Good copy will also result in better brand recall.

Show authenticity:

Bank transactions, even offline, can seem to be too impersonal. Banks can show authenticity by valuing their customers' financial goals such as offering services for families, young adults, and even children. One of the ways to promote these services is by discussing them briefly through email and leading customers to the website. Fostering community will encourage new and old customers to choose the bank.

Offer email exclusive deals:

An effective way to promote new services and special deals is through an email blast. With full-service creative solutions, eTargetMedia helps businesses in leading their audiences from email to other online channels. Email exclusive deals can also help boost foot traffic, especially for newer bank branches. With all these promotions, the goal is to let customers feel at ease as they continue to carry out their transactions.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit its official website.

Sources

https://thefinancialbrand.com/35175/101-fun-banking-ideas/

https://smallbusiness.chron.com/marketing-strategies-promoting-banks-21797.html

https://www.bankbound.com/blog/new-branch-promotion-strategies

Increase reach with a targeted email marketing campaign

Businesses must be persistent in introducing their brand to potential clients. A stellar email campaign with smart content will invariably assure a response from potential clients.

eTargetMedia's targeted emails offer an improved, faster, highly measurable, and more effective way for clients to market their products and services. Here are some strategies for a compelling marketing campaign:

Set specific goals

Being clear with goals is the first step in planning, especially when working with email marketing strategists. Sharing insights on the creative and technical aspects will strengthen the campaign's execution. It is important to plan out the step-by-step process of how the email is going to meet the campaigns goals.

Start with an attention-grabbing subject line

To boost your open rate, craft a subject line that will surely catch the recipient’s attention. Engaging them with a question or addressing them with a personalized message will lead them to click on the email.

Exhibit expertise

It's not enough that the email makes it to the consumer’s inbox. The recipient must find it inviting enough to read, so the content must be worth reading from start to finish. An engaging email message that shows your company’s experience and expertise can help increase the results of your campaign.

Ensure email deliverability

Seeking the expertise of a solutions provider such as eTargetMedia will nail email deliverability. Their advanced email transmission software guarantees content delivered straight to the inbox. But the service doesn't stop once the emails have been delivered. With complete tracking reports, they help clients gain the information they need to understand what is happening in their email campaign.

eTargetMedia helps clients select the best audience and reach out to them with engaging and personalized email messages. The company’s proprietary database is comprised of practically every U.S. household and U.S. business. For more on eTargetMedia’s services, follow this page.

Image source: Pexels.com

Sources:

https://www.entrepreneur.com/article/289917

https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/09/how-cold-email-marketing-can-grow-your-business/#2e0f0ba1ace6

https://www.etargetmedia.com/email-campaign-management/

Some benefits of niche marketing

Identifying a niche market can be complicated at times, but as soon as you master identifying it for your product and services, you can easily introduce improvements and upgrades on your offerings. Experts from eTargetMedia share some benefits of niche marketing to businesses:

Reduced marketing costs.

A targeted prospect list eliminates the need for a mindless blast of marketing material. You can also develop low cost sales and marketing plans catering to your niche. eTargetMedia shares that knowing your buyer persona is the first step in creating relevant content.

Reduced competition.

Once you identify your niche, you can create marketing plans without having to think about what your competition will do. It also eliminates repetition, as other companies tend to go for broader marketing strategies aimed at many kinds of audiences.

Enhanced customer relations.

Because you target a specific market, you get to understand your customers on a deeper level. You can focus on the quality of your engagements, advertisements, and promos. As a result, your profits will ultimately increase and you will have better brand retention.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence by supplying ongoing support and services to enhance and develop their clients’ marketing presence. For more articles like this, visit this page. Tags: niche marketing, benefits of niche marketing, niche marketing

Sources:
https://thrivehive.com/niche-marketing-small-business/ https://www.forbes.com/sites/theyec/2016/08/01/make-big-data-your-marketing-advantage/#10bb5c866894
https://www.moonmarketingsystem.com/marketing-blog/niche-marketing
Image source: moonmarketingsystem.com

eTargetMedia Announces Predictions for Email Marketing Success in 2019

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year.  As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns. 

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are  advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

·       Email Personalization- Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers. 

·       Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile
e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.

·       Increased Interactive Content– Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.

·       Authentic Email Marketing Brand Experiences– Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand. 

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

How to jumpstart your email marketing strategy for 2019

For advertising and marketing teams, the beginning of the year signals a new strategy, and there are always new ways to beef up campaigns. Here are simple ways to fire up your email blasts for 2019

Combine email marketing with other advertising channels. Email market-ing is a major part of a larger strategy that drives sales. You can incorporate trans-actional elements like the “add to cart” button, or buttons that lead to your in-sales landing pages. This is an easy way to secure more sales in a shorter span of time.

Add a touch of personalization. Generic emails will not cut it anymore in this day and age. Not only do they sound “spammy,” but they lack personaliza-tion to which readers tend to respond. While this takes time to figure out, do the necessary research to identify your target demographic and compose your copy based on what speaks well to them.

Make clean, concise lists. Internet users generally have a short attention span, and lists are the best way to send your most important selling points without losing focus. Keep the phrases snappy and yet filled with the right information to make your campaigns more effective.

eTargetMedia helps consumers reach highly responsive prospects through the company’s exceptionally accurate and superior data that includes transactional data, lifestyle data, and purchasing behaviors of over 150 million customers. While costing substantially less than oth-er digital marketing channels, eTargetMedia’s targeted email process determines qualified prospects for the offers of the clients. For more articles like this, visit this page.

Sources:

https://www.socialmediatoday.com/news/50-email-marketing-stats-to-guide-your-2019-strategy-infographic/540640/

https://www.whatcounts.com/2018/10/winning-email-marketing-strategies/

https://marketing.toolbox.com/blogs/peterkowalke/five-keys-for-email-marketing-in-2019-080818

Image source: oberlo.com

Ensuring a successful email marketing campaign for any holiday

Email marketing is a mighty potent tool to have during any holiday. In fact, around 20 percent of all holiday sales are credited to email marketing. From Valentine’s Day and Fourth of July to Halloween, Thanksgiving, and Christmas, email marketing is at its most efficient when people are looking for stuff to buy.

On that note, here are few pro tips on how to ensure email marketing success during the various holidays in 2019.

Know everything there is to know about specific holidays.


There are several holidays during the year, each with their own season and time to prepare. Putting up a list of these holidays in the email marketing calendar is a good start, and can be followed by blocking out the days or weeks consumers usually take to prepare for them.

Begin email marketing at just the right time.

Email marketing professionals have a keen sense on when to send their emails out. Send them out too early, and people will simply ignore them. Send them out too late, and people will also ignore them under the pile of similar emails they’ve already gotten. Send them out at the right time, and people will be reminded that the holiday is near, and they’ll be more willing to spend.

Create appealing and organized catalogs.

This might seem like a lot of work, but once it’s done, there’ll be a lot more time to create a visual presentation for the emails that will be sent out. Remember, consumers are more attracted to catalogs that are organized. Classify gifts by gender, age, and interests.

eTargetMedia has successfully built effective email campaigns for some of the world’s most powerful brands. The company’s services cover the range of online and offline direct marketing, which includes targeted email lists, postal lists, email append, and creative services. For more on email marketing, visit this blog. 

References: https://www.signupto.com/news/email-marketing-posts/12-tips-for-christmas-email-marketing/ https://optinmonster.com/holiday-email-marketing-tips-examples/ https://blogs.constantcontact.com/email-marketing-examples-holiday/

Image source: optinmonster.com