Email Marketing Stats & Trends - The State of Email Marketing

eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf.

The Top Stats and Trends from the Report:

1. Email Marketing is Booming
Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.

2. Email Usage is Growing

Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.

3. Email Delivers the highest ROI

Email drives an average ROI of $45 for every dollar spent, higher than any other channel.

4. Top Marketing Channel by Effectiveness

Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).

5. Consumers are Willing to Share Behavioral Data

90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report

 

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report

Strengthen customer loyalty with these email marketing strategies

eTargetMedia has been in the digital marketing industry for more than 25 years.  eTargetMedia helps clients boost their reach and build their network, leading to a higher ROI.  When it comes to digital marketing, being creative with campaigns will spell the difference.  Here are some solutions that attract customers to a business.  

 

Tailor their experience

 

Personalization matters. The average person receives multiple emails in a day.  Instead of giving them another promotion that they skim through and quickly delete, brands can boost their efforts by offering them something they would most likely buy.  In this case, email segmentation and email optimization are efficient solutions.  Sending specific updates and promotions will help businesses connect with their target audience better while informing customers of their products and services in-depth.  Designing responsive emails and programming will boost the content and will translate to more clicks.  

 

Create a landing page and website that will catch their attention

 

After customers have read the email, the next step is for them to engage.  A visually appealing landing page and website will encourage them to buy.  Or, if they’re not going to make a purchase yet, they will at least consider the products they’ve seen as something they may be interested in later.  The team at eTargetMedia says that aside from emails, the website is an excellent way to connect with the target market.  

 

Be consistent with branding

 

The text, colors, logos, and other creative elements should be memorable.  When going for customer loyalty, visuals are essential.  Outstanding logos, witty catchphrases, and excellent content are the keys to brand awareness and loyalty.  All branding should be consistent across your email campaigns, website, advertising and more. 

  

eTargetMedia provides clients with a tailored approach to email marketing. Combining data-driven strategies and timely execution, their success is attributed in part by their ability to exceed client expectations through superior services that drive results higher than any other company on the market today. Visit their website for more information.

Image source: Unsplash.com

Sources:

https://broadly.com/blog/5-ways-email-marketing-campaigns-can-help-engage-and-retain-your-best-customers/

https://www.goprospero.com/blog/customer-behavioral-data-improve-email-marketing/

https://wowplus.net/re-engage-your-customers-with-these-7-tactics/

https://drmg.com/2020/02/01/five-tips-for-offering-coupons-to-your-customers/