Email marketing is still one of the most powerful digital marketing
channels and email marketing success rates are stronger than ever. Email
marketing is the only marketing channel that delivers a $44 to $1 return on
investment and has the highest customer engagement rates of any marketing
strategy.
Here are a few important facts that prove email marketing is
stronger than ever:
- Top marketers consistently give email the highest marks when it
comes to achieving marketing goals.
- Email marketing beats social media, search engine optimization,
paid search, display advertising, content marketing and mobile marketing in
customer engagement and conversion rates.
- Email marketing is regarded as the most effective marketing
channel for building brand and product awareness, improving customer
acquisition and retention and increasing conversions.
- 76% of U.S. companies see the potential of email marketing over
the next 5 years.
- Email marketing conversion rates are at least three times that of
social media conversion rates, according to a Forbes report.
- Email delivers a far greater share of acquired customers than
social media (nearly 40x that of Facebook and Twitter combined).
- Smart phones, watches and tablets have led to increased email use
as consumers can check email on the go and 64% of consumers read their email
via mobile devices. That number is predicted to grow 23% this year.
These facts prove the importance of email in customer engagement,
acquisition, retention and conversion. Email marketing is still the best way to
reach customers effectively.
Contact eTargetMedia to see how we can help you plan a
successful email campaign at 888.805.3282 or info@eTargetMedia.com. Visit us online
at http://www.eTargetMedia.com.
