Why Email Marketing is the Top Digital Marketing Tactic for ROI

In an ever-changing digital world, email marketing continues to stand out as the most effective marketing strategy to maximize return on investment (ROI). In this article, we explain why email marketing dominates all other digital marketing platforms and delivers unparalleled ROI potential.

• Targeted and Personalized Campaigns: Email allows businesses to segment and target specific customer groups based on demographics, purchasing behaviors, and engagement levels. By sending tailored messages to segmented groups, marketers can deliver highly relevant and personalized content that resonates with recipients, increasing the chances of conversion.



• Tracking & Measurable Results: Email marketing offers robust analytics capabilities, allowing marketers to measure campaign performance, track open rates, click-through rates (CTRs), and refine future strategies based on data insights.



• Unmatched Reach: With billions of active email users worldwide, the reach of email marketing is unparalleled. In addition, email allows marketers to reach customers through their preferred method of communication.



• Cost-Effective and High ROI: Email marketing is more cost-effective when compared to other digital marketing tactics. The expenses associated with email marketing are relatively low, while the ROI potential is very high. According to the DMA, the average ROI for every dollar spent on email marketing can be as high as $42, surpassing other digital marketing channels.



• Building and Nurturing Customer Relationships: Email marketing serves as a powerful tool for building and nurturing customer relationships. Regular communication through email helps reach new customers, establish trust, brand loyalty, and repeat purchases, ultimately leading to increased customer lifetime value (CLV).



• Automation and Scalability: Email automation enables targeted messages to be sent at specific times or triggered by user actions, ensuring timely and relevant communication. This scalability allows businesses to nurture leads, on-board new customers, and deliver personalized content to a large subscriber base.

Email marketing’s unmatched reach, personalization capabilities, cost-effectiveness, and ability to build lasting customer relationships make it an irreplaceable tool for businesses seeking to maximize their marketing investments.

Learn more at: https://www.etargetmedia.com

Best Practices for CAN-SPAM Compliant Email Marketing Messages

In today's digital world, email marketing plays an important role in connecting businesses with their customers. Over 347 Billion emails are sent daily and the number of commercial emails being sent everyday has increased substantially over the past 10 years. Unfortunately, the rise of email has also led to an increase in spam messages, forcing legislators to enact the CAN-SPAM Act. This legislation sets guidelines for commercial email communication, protecting recipients from unsolicited and deceptive emails. Marketers must follow these best practices to adhere to CAN-SPAM regulations. 

1. Obtain Consent: The first step in CAN-SPAM compliance is to obtain permission from recipients before sending them promotional emails. Implement a double opt-in process, where users confirm their subscription through a verification link. This ensures that subscribers have willingly agreed to receive your emails.

2. Identify the Sender: Make sure your emails clearly identify both the sender and the business they represent. Use a recognizable name and a legitimate email address that reflects your company.

3. Use Accurate Subject Lines and Content: Your subject lines and email content should accurately describe what’s in your email message to avoid misleading customers. CAN-SPAM requires that your emails provide accurate and truthful information. Include your business’s physical address, typically found in the footer of the email. This helps establish trust with your customers and demonstrates your commitment to transparency.

4. Provide a Clear Opt-Out Mechanism: Every email you send must include a clear unsubscribe option. Make it easy for recipients to opt-out of receiving future emails by including an unsubscribe link in every email.

5. Honor Opt-Out Requests Promptly: Once a recipient opts out, promptly remove them from your mailing list. Ensure that their request is acknowledged and respected in all future email communications. Ensure that email recipients are removed from your mailing list within 10 business days.

6. Monitor and Manage Third-Party Email Marketing Partners: If you use third-party email marketing services, it is crucial to review their practices to ensure CAN-SPAM compliance. Create agreements that outline their responsibilities, including obtaining proper consent and adhering to all regulations. 

It’s critical to use these best practices to protect both your company and your customers. Adhering to these laws and regulations can save your company time and money as businesses who don’t comply could be subject to hefty fines and damage their reputation.

Learn more at: https://etargetmedia.com

Harris Kreichman Awarded 2023 Certified Association of National Advertisers (ANA) Marketing Professional Certification

Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2023 Certified Association of National Advertisers (ANA) Marketing Professional certification. This is the fifth year in a row that Harris and the eTargetMedia team have been awarded the Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program.

Harris was awarded the 2023 Certified Association of National Advertisers (ANA) Marketing Professional certification after completing the ANA’s demanding re-certification program that requires certification members to complete a variety of on-demand CEU training courses.

Harris completed the following CEU credits to earn the 2023 Certified Association of National Advertisers (ANA) Marketing Professional certification:

• Advanced Email Marketing
• Advanced Database Marketing
• Practicing Agile Marketing

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns.

By working with Harris Kreichman and eTargetMedia, brands are assured that they are working with a leader in the industry who is committed to offering their clients the highest quality email and digital marketing solutions.

Learn more at https://www.etargetmedia.com

Keep Your Email Marketing Messages Out of Spam: Tips for Increasing Deliverability

One of the most important elements of an email marketing campaign is ensuring that your email message makes it to the inbox. Many marketers don’t realize that they are not taking the correct steps to avoid the spam folder. Here are some tips that every business needs to know to help ensure emails make it to the inbox.

Increase Open Rates

High open rates can help you avoid the spam box by showing ESPs that your subscribers want to receive and open your email messages. Focus on testing and optimizing different subject lines and avoid using spammy phrases like free and sale as these can trigger spam filters. Also, be selective about only sending emails to your most engaged audience. This will give you a better chance of increasing your email open rates.

Focus on Relevant Content

Make sure email content is personalized and relevant to the recipient. Email engagement is one of the defining factors of becoming a quality email sender and improving your domain’s reputation. If the target audience opens, clicks on and engages with the email content, this tells the ESPs that the email message is welcomed and warms up your domain. Low engagement scores tell the ESPs that the audience is not interested and therefore your email has a greater chance of going to the spam box.

Clean Up Contact Lists & Segment Audiences

You should clean up your contact lists on a regular basis and suppress any subscribers who no longer engage with your emails. Segmenting contacts into smaller, focused lists can also be beneficial because you can send personalized messages to segmented audiences who are more likely to engage. Maintaining a healthy list is important to the ESPs and you should also keep an eye on your unsubscribe rate. Low unsubscribe rates show the ESPs that your audience wants to keep receiving your messages.

Set Up Your DNS Records

All domains that send marketing emails should have proper DNS records set-up so the ESPs can authenticate them. The most important authentication methods for B2B marketing are DMARC (domain message authentication, reporting & conformance), SPF (sender policy framework), and DKIM (domain keys identified mail). Setting these records up correctly can help boost deliverability rates. In addition, warming up your domain by gradually increasing the number of emails you send out will help build up your reputation with ESPs.

Learn more at https://etargetmedia.com