Email Marketing Predictions for 2020 and Beyond

With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

Here are eTargetMedia’s email predictions for 2020 and beyond:

Mobile Email Will Be More Important than Ever

Mobile browsing and mobile email have now surpassed desktop browsing in terms of tra c and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

Artificial Intelligence (AI) Will Change Email Marketing

Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time. Artificial intelligence in email marketing provides many benefits.

- AI can help marketers improve personalization of content in future emails.

- AI can provide a better understanding of customer behaviors and interests and therefore automatically create smarter segmentation groups.

- AI can automate the email marketing workflow by triggering email messages and tailoring messages for the best email conversions.

- AI can also be used to optimize email campaigns on the fly.

Interactive Emails will Become More Popular

In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

Learn more at http://www.etargetmedia.com.

Responsive Design and Its Advantages in Email Marketing

Nearly 80% of small and medium-sized businesses in the U.S. have been taking full advantage of email marketing. In fact, according to eTargetMedia, email marketing outperforms social media.

eTargetMedia, a leader in the email marketing industry, emphasizes the importance of creating responsive emails for email marketing campaigns. A huge part of this lies in designing responsive emails that fit on all sizes of screens. Devices today are more varied than ever, which means that creating a marketing email for a laptop screen may appear completely different on a mobile phone screen.

To achieve responsive design, eTargetMedia explains that the email should first be scalable. Scalable elements include having a single column with images and text that are easy to navigate, as well as call-to-action buttons that can be easily clicked or tapped.

eTargetMedia also explains that email marketers may resort to fluid email designs. As opposed to scalable design, fluid design adjusts the size of an email by percentage so it fits on all screens.

One mistake that email marketers have to avoid, though, eTargetMedia stresses, is the putting of hyperlinks beside one another. In smaller screens, users tend to tap the wrong link over and over, which may be a tad frustrating for some.

Finally, once email marketers finish their responsive design, they should gather a number of devices and test their emails and make the necessary adjustments.

eTargetMedia delivers results by combining strategy, execution, and experience. The company provides email marketing, the king of ROI, by delivering the highest click-through rates, higher than average customer engagement rates, and the highest conversation rate of every digital marketing tactic. For similar reads, head over to this page.

References:
invisionapp.com/inside-design/quick-guide-designing-responsive-email/
campaignmonitor.com/dev-resources/guides/mobile/
litmus.com/blog/understanding-responsive-and-hybrid-email-design

Image source: invisionapp.com