Email Marketing Predictions for 2020 and Beyond

With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

Here are eTargetMedia’s email predictions for 2020 and beyond:

Mobile Email Will Be More Important than Ever

Mobile browsing and mobile email have now surpassed desktop browsing in terms of tra c and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

Artificial Intelligence (AI) Will Change Email Marketing

Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time. Artificial intelligence in email marketing provides many benefits.

- AI can help marketers improve personalization of content in future emails.

- AI can provide a better understanding of customer behaviors and interests and therefore automatically create smarter segmentation groups.

- AI can automate the email marketing workflow by triggering email messages and tailoring messages for the best email conversions.

- AI can also be used to optimize email campaigns on the fly.

Interactive Emails will Become More Popular

In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

Learn more at http://www.etargetmedia.com.

Responsive Design and Its Advantages in Email Marketing

Nearly 80% of small and medium-sized businesses in the U.S. have been taking full advantage of email marketing. In fact, according to eTargetMedia, email marketing outperforms social media.

eTargetMedia, a leader in the email marketing industry, emphasizes the importance of creating responsive emails for email marketing campaigns. A huge part of this lies in designing responsive emails that fit on all sizes of screens. Devices today are more varied than ever, which means that creating a marketing email for a laptop screen may appear completely different on a mobile phone screen.

To achieve responsive design, eTargetMedia explains that the email should first be scalable. Scalable elements include having a single column with images and text that are easy to navigate, as well as call-to-action buttons that can be easily clicked or tapped.

eTargetMedia also explains that email marketers may resort to fluid email designs. As opposed to scalable design, fluid design adjusts the size of an email by percentage so it fits on all screens.

One mistake that email marketers have to avoid, though, eTargetMedia stresses, is the putting of hyperlinks beside one another. In smaller screens, users tend to tap the wrong link over and over, which may be a tad frustrating for some.

Finally, once email marketers finish their responsive design, they should gather a number of devices and test their emails and make the necessary adjustments.

eTargetMedia delivers results by combining strategy, execution, and experience. The company provides email marketing, the king of ROI, by delivering the highest click-through rates, higher than average customer engagement rates, and the highest conversation rate of every digital marketing tactic. For similar reads, head over to this page.

References:
invisionapp.com/inside-design/quick-guide-designing-responsive-email/
campaignmonitor.com/dev-resources/guides/mobile/
litmus.com/blog/understanding-responsive-and-hybrid-email-design

Image source: invisionapp.com

Email marketing: Best practices of veteran email marketers

eTargetMedia, a leading provider of email lists, postal lists, data append, and creative solutions, announced the company and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

In line with its commitment to provide only the best for clients, eTargetMedia continues to share its vast knowledge of email marketing through its series of blogs.

For this blog, eTargetMedia shares best practices executed by veteran email marketers to achieve the best results.

Personalize as much as possible:
Personalization of marketing emails works wonders for several reasons. First, it keeps the email from being tagged as spam. Then, it appeals more to recipients because they feel like the email is talking directly to them.

Think of the subject line:
Many recipients decide whether to check out an email by its subject line. A well thought out subject line that doesn’t look like a click-bait headline will have a higher chance of enticing recipients than subject lines that seem too hyped up.

Link to the company website:
eTargetMedia cites that forgetting to put in a link to the company website in marketing emails is one of the most common mistakes email marketers make, especially new ones. When the email gets recipients curious, recipients more often than not want to know more about the company. Without a link, this fire of curiosity may simply die down.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this website.

References:

https://zapier.com/learn/email-marketing/email-marketing-mistakes/

https://www.superoffice.com/blog/5-killer-email-marketing-mistakes-to-avoid/

https://www.forbes.com/sites/yec/2018/01/23/how-to-fix-common-email-marketing-mistakes/
Image Source: Hubspot

eTargetMedia Awarded Association of National Advertisers (ANA) Marketing Professional Certification

eTargetMedia and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA. 

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.

Learn more at https://www.etargetmedia.com/certified-ana-marketing-professional/

Email Marketing Outperforms Social Media Marketing

In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI. Here are 5 extremely powerful statistics that prove email marketing outperforms social media

1. Email marketing has a larger total user base than social media and it has the largest user base of every age group. Email also delivers the greatest targeting and segmentation abilities including demographic, geographic and psychographic selections.

 


2. 72% of consumers prefer to receive brand content through email, while only 17% prefer to receive their brand messages from social media platforms. In addition, almost 60% of consumers state that they check email as soon as they wake up and check email multiple times a day. Only 14% of consumers state that they check social media first.

 


3. Over 50% of consumers subscribe to a brand’s email list for promotional offers but only 20% of consumers will follow a band on social media. 60% of consumers stated that they purchased from a brand as the result of a marketing email but less than 15% have purchased from a brand because of social media.

 


4. Email marketing has greater reach with email messages reaching about 80% of the target audience (with an average email open rate at 22%) while social media posts reach less than 1% of the targeted audience.

 

5. Email marketing delivers a median ROI of 122% which is over four times higher than social media.

 

Learn why email marketing outperforms all other media

Over 90% of consumers check their email every day so it’s easy to see why email marketing is the top performing digital marketing channel. According to the Association of National Advertisers and the DMA, email marketing has a median ROI of 145% which is over 3 times higher than social media, paid search, direct mail and online display advertising.

In addition to being the highest driver of ROI, email marketing is also the top performing channel for customer acquisition and customer retention. According to the ANA and DMA, email marketing has a customer acquisition rate of 87% and a customer retention rate of 90%, which is way above all other marketing channels.

The Data & Marketing Association’s Response Rate Report also shows that email marketing is still the most profitable, with the lowest cost per acquisition across all media types at $10.32.

Email marketers can see great performance and opportunities from email marketing — but only if they work with an experienced and reputable company that truly understands the industry.

eTargetMedia, leveraging over 20 years of industry expertise, brings together multi-channel marketing solutions that include a combination of superior data, knowledgeable email marketing consultants, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, drive traffic of highly qualified leads, produce measurable results and increase revenue. Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-888-805-3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com.

Creative Add-On Services for Email Marketing Campaigns

Many companies are using automated email services as part of their email marketing programs. However, to truly optimize a company’s email marketing campaign, you can’t always rely on automated emails. Email marketing campaigns need more human involvement and touch, one that can present holistic and more creative solutions, explains digital marketing expert eTargetMedia.

Having a team of professional designers is key to ensuring that a business’s brand, website and marketing materials are thoroughly evaluated before the email creative is started. This is to come up with a solidly branded and creative campaign that integrates smoothly with the company’s marketing initiatives. In other words, one can’t have their email marketing strategy telling a different story about the business’s branding and image.

Creative solutions should work to enhance that image. An effective and creative email marketing team should also have a thorough understanding of and expertise in digital marketing industry standards. Remember that a key goal, aside from building one’s brand, is to drive results like increased sales and maximized ROI. And to reach email marketing objectives, you need more than just automated emails. You need a team that will truly empower and encourage both existing and prospective customers to respond positively to email campaigns, adds eTargetMedia.

eTargetMedia boasts of a team of marketing experts that helps clients select the best audience and reach out to them with engaging and personalized email messages. Its proprietary database is comprised of practically every U.S. household and business. To learn more about the many benefits of email marketing, go to this page.

Sources:
https://www.etargetmedia.com/creative-solutions/
https://www.campaignmonitor.com/
https://blog.hubspot.com/blog/tabid/6307/bid/32854/10-simply-awesome-examples-of-email-marketing.aspx