Email marketing: Best practices of veteran email marketers

eTargetMedia, a leading provider of email lists, postal lists, data append, and creative solutions, announced the company and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

In line with its commitment to provide only the best for clients, eTargetMedia continues to share its vast knowledge of email marketing through its series of blogs.

For this blog, eTargetMedia shares best practices executed by veteran email marketers to achieve the best results.

Personalize as much as possible:
Personalization of marketing emails works wonders for several reasons. First, it keeps the email from being tagged as spam. Then, it appeals more to recipients because they feel like the email is talking directly to them.

Think of the subject line:
Many recipients decide whether to check out an email by its subject line. A well thought out subject line that doesn’t look like a click-bait headline will have a higher chance of enticing recipients than subject lines that seem too hyped up.

Link to the company website:
eTargetMedia cites that forgetting to put in a link to the company website in marketing emails is one of the most common mistakes email marketers make, especially new ones. When the email gets recipients curious, recipients more often than not want to know more about the company. Without a link, this fire of curiosity may simply die down.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this website.

References:

https://zapier.com/learn/email-marketing/email-marketing-mistakes/

https://www.superoffice.com/blog/5-killer-email-marketing-mistakes-to-avoid/

https://www.forbes.com/sites/yec/2018/01/23/how-to-fix-common-email-marketing-mistakes/
Image Source: Hubspot

eTargetMedia Awarded Association of National Advertisers (ANA) Marketing Professional Certification

eTargetMedia and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA. 

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.

Learn more at https://www.etargetmedia.com/certified-ana-marketing-professional/

Email Marketing Outperforms Social Media Marketing

In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI. Here are 5 extremely powerful statistics that prove email marketing outperforms social media

1. Email marketing has a larger total user base than social media and it has the largest user base of every age group. Email also delivers the greatest targeting and segmentation abilities including demographic, geographic and psychographic selections.

 


2. 72% of consumers prefer to receive brand content through email, while only 17% prefer to receive their brand messages from social media platforms. In addition, almost 60% of consumers state that they check email as soon as they wake up and check email multiple times a day. Only 14% of consumers state that they check social media first.

 


3. Over 50% of consumers subscribe to a brand’s email list for promotional offers but only 20% of consumers will follow a band on social media. 60% of consumers stated that they purchased from a brand as the result of a marketing email but less than 15% have purchased from a brand because of social media.

 


4. Email marketing has greater reach with email messages reaching about 80% of the target audience (with an average email open rate at 22%) while social media posts reach less than 1% of the targeted audience.

 

5. Email marketing delivers a median ROI of 122% which is over four times higher than social media.

 

Learn why email marketing outperforms all other media

Over 90% of consumers check their email every day so it’s easy to see why email marketing is the top performing digital marketing channel. According to the Association of National Advertisers and the DMA, email marketing has a median ROI of 145% which is over 3 times higher than social media, paid search, direct mail and online display advertising.

In addition to being the highest driver of ROI, email marketing is also the top performing channel for customer acquisition and customer retention. According to the ANA and DMA, email marketing has a customer acquisition rate of 87% and a customer retention rate of 90%, which is way above all other marketing channels.

The Data & Marketing Association’s Response Rate Report also shows that email marketing is still the most profitable, with the lowest cost per acquisition across all media types at $10.32.

Email marketers can see great performance and opportunities from email marketing — but only if they work with an experienced and reputable company that truly understands the industry.

eTargetMedia, leveraging over 20 years of industry expertise, brings together multi-channel marketing solutions that include a combination of superior data, knowledgeable email marketing consultants, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, drive traffic of highly qualified leads, produce measurable results and increase revenue. Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-888-805-3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com.

Creative Add-On Services for Email Marketing Campaigns

Many companies are using automated email services as part of their email marketing programs. However, to truly optimize a company’s email marketing campaign, you can’t always rely on automated emails. Email marketing campaigns need more human involvement and touch, one that can present holistic and more creative solutions, explains digital marketing expert eTargetMedia.

Having a team of professional designers is key to ensuring that a business’s brand, website and marketing materials are thoroughly evaluated before the email creative is started. This is to come up with a solidly branded and creative campaign that integrates smoothly with the company’s marketing initiatives. In other words, one can’t have their email marketing strategy telling a different story about the business’s branding and image.

Creative solutions should work to enhance that image. An effective and creative email marketing team should also have a thorough understanding of and expertise in digital marketing industry standards. Remember that a key goal, aside from building one’s brand, is to drive results like increased sales and maximized ROI. And to reach email marketing objectives, you need more than just automated emails. You need a team that will truly empower and encourage both existing and prospective customers to respond positively to email campaigns, adds eTargetMedia.

eTargetMedia boasts of a team of marketing experts that helps clients select the best audience and reach out to them with engaging and personalized email messages. Its proprietary database is comprised of practically every U.S. household and business. To learn more about the many benefits of email marketing, go to this page.

Sources:
https://www.etargetmedia.com/creative-solutions/
https://www.campaignmonitor.com/
https://blog.hubspot.com/blog/tabid/6307/bid/32854/10-simply-awesome-examples-of-email-marketing.aspx

Running a travel company? Here are two ways to improve your sales via email marketing

eTargetMedia has helped businesses all over the country in marketing their products and services through email marketing campaigns. Over the past years, the company has gone a step further in sharing its expertise to everyone through its numerous blogs.

For this particular article, eTargetMedia shares two very important tips on increasing travel bookings via email marketing.

Customer reviews

In so many ways, customers can make or break businesses. eTargetMedia has seen a fair share of businesses undergo crisis because customers weren’t happy and they let everyone know it. eTargetMedia highly recommends that travel agencies get customer feedback and use these as testimonials in creating content for email marketing. What’s more is that glowing reviews should be readily visible in an email to entice potential customers to sign up.

Video content

eTargetMedia explains that linking to video content in an email marketing campaign is the secret weapon for a travel company. Whether it’s to see their desired destination or the mode of transportation to get there or where they’ll be staying, customers want to see it in glorious video format. In fact, some studies have shown that recipients are twice more likely to click on videos if their interest is piqued by a certain package tour.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.

References:

https://www.etargetmedia.com/

https://www.etargetmedia.com/gallery/

https://www.campaignmonitor.com/blog/email-marketing/2018/11/5-essential-rules-of-email-marketing-for-the-travel-industry/

Inspire wanderlust with these tourism marketing strategies

Travel has become easier these days with the multitude of online travel sites and tourists are becoming wiser with the services they use. Businesses focusing on travel and tourism must employ the best strategies in order to capture their target market. eTargetMedia, a veteran of email marketing, can help companies develop creative marketing solutions that can reach targeted audiences. For those who want to boost their tourism promotions, check out these tips:

Go beyond the usual marketing outline

Stand out from competition by showing something beyond the business side. Expressing appreciation for culture, having an advocacy, or encouraging environmental preservation are a few ways to draw people's interest. These days, aside from planning the perfect vacation, travelers are also willing to support businesses keen on social responsibility and are interested in cultural and wellness travel that go beyond the typical vacation.

Less words, more visuals

eTargetMedia has worked with leading travel companies for their email marketing campaigns. When it comes to travel, it's always better to show clients what they want. Instead of the usual long narrative, why not cut to the chase and show a breathtaking photo of a dream destination? Companies can also inspire travelers to push through with their travel plans by showing a relaxing photo of their dream vacation. In this day and age, captivating content wins.

Be straightforward with the call to action

Get the "yes" of potential clients with a thought-provoking call to action. Give them special offers to make their decision even more gratifying. People are always excited to travel. Designing a campaign that will inspire people to step out of their comfort zone and see new wonders will always draw their attention.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this page.

Sources:

https://www.marketingdive.com/news/9-travel-marketing-trends-to-watch-in-2018/518098/

https://blog.postermywall.com/design-studio/2017/8/promote-travel-agency

https://www.travelmarketreport.com/articles/Four-Pointers-on-Telling-and-Selling-Travel