For this particular article, eTargetMedia shares two very important tips on increasing travel bookings via email marketing.
Customer reviews
In so many ways, customers can make or break businesses. eTargetMedia has seen a fair share of businesses undergo crisis because customers weren’t happy and they let everyone know it. eTargetMedia highly recommends that travel agencies get customer feedback and use these as testimonials in creating content for email marketing. What’s more is that glowing reviews should be readily visible in an email to entice potential customers to sign up.
Video content
eTargetMedia explains that linking to video content in an email marketing campaign is the secret weapon for a travel company. Whether it’s to see their desired destination or the mode of transportation to get there or where they’ll be staying, customers want to see it in glorious video format. In fact, some studies have shown that recipients are twice more likely to click on videos if their interest is piqued by a certain package tour.
eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.
References:
https://www.campaignmonitor.com/blog/email-marketing/2018/11/5-essential-rules-of-email-marketing-for-the-travel-industry/
