Travel has become easier these days with the multitude of online travel sites and tourists are becoming wiser with the services they use. Businesses focusing on travel and tourism must employ the best strategies in order to capture their target market. eTargetMedia, a veteran of email marketing, can help companies develop creative marketing solutions that can reach targeted audiences. For those who want to boost their tourism promotions, check out these tips:
Go beyond the usual marketing outline
Stand out from competition by showing something beyond the business side. Expressing appreciation for culture, having an advocacy, or encouraging environmental preservation are a few ways to draw people's interest. These days, aside from planning the perfect vacation, travelers are also willing to support businesses keen on social responsibility and are interested in cultural and wellness travel that go beyond the typical vacation.
Less words, more visuals
eTargetMedia has worked with leading travel companies for their email marketing campaigns. When it comes to travel, it's always better to show clients what they want. Instead of the usual long narrative, why not cut to the chase and show a breathtaking photo of a dream destination? Companies can also inspire travelers to push through with their travel plans by showing a relaxing photo of their dream vacation. In this day and age, captivating content wins.
Be straightforward with the call to action
Get the "yes" of potential clients with a thought-provoking call to action. Give them special offers to make their decision even more gratifying. People are always excited to travel. Designing a campaign that will inspire people to step out of their comfort zone and see new wonders will always draw their attention.
eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this page.
Sources:
