Some benefits of niche marketing

Identifying a niche market can be complicated at times, but as soon as you master identifying it for your product and services, you can easily introduce improvements and upgrades on your offerings. Experts from eTargetMedia share some benefits of niche marketing to businesses:

Reduced marketing costs.

A targeted prospect list eliminates the need for a mindless blast of marketing material. You can also develop low cost sales and marketing plans catering to your niche. eTargetMedia shares that knowing your buyer persona is the first step in creating relevant content.

Reduced competition.

Once you identify your niche, you can create marketing plans without having to think about what your competition will do. It also eliminates repetition, as other companies tend to go for broader marketing strategies aimed at many kinds of audiences.

Enhanced customer relations.

Because you target a specific market, you get to understand your customers on a deeper level. You can focus on the quality of your engagements, advertisements, and promos. As a result, your profits will ultimately increase and you will have better brand retention.

eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence by supplying ongoing support and services to enhance and develop their clients’ marketing presence. For more articles like this, visit this page. Tags: niche marketing, benefits of niche marketing, niche marketing

Sources:
https://thrivehive.com/niche-marketing-small-business/ https://www.forbes.com/sites/theyec/2016/08/01/make-big-data-your-marketing-advantage/#10bb5c866894
https://www.moonmarketingsystem.com/marketing-blog/niche-marketing
Image source: moonmarketingsystem.com

eTargetMedia Announces Predictions for Email Marketing Success in 2019

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year.  As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns. 

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are  advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

·       Email Personalization- Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers. 

·       Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile
e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.

·       Increased Interactive Content– Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.

·       Authentic Email Marketing Brand Experiences– Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand. 

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

How to jumpstart your email marketing strategy for 2019

For advertising and marketing teams, the beginning of the year signals a new strategy, and there are always new ways to beef up campaigns. Here are simple ways to fire up your email blasts for 2019

Combine email marketing with other advertising channels. Email market-ing is a major part of a larger strategy that drives sales. You can incorporate trans-actional elements like the “add to cart” button, or buttons that lead to your in-sales landing pages. This is an easy way to secure more sales in a shorter span of time.

Add a touch of personalization. Generic emails will not cut it anymore in this day and age. Not only do they sound “spammy,” but they lack personaliza-tion to which readers tend to respond. While this takes time to figure out, do the necessary research to identify your target demographic and compose your copy based on what speaks well to them.

Make clean, concise lists. Internet users generally have a short attention span, and lists are the best way to send your most important selling points without losing focus. Keep the phrases snappy and yet filled with the right information to make your campaigns more effective.

eTargetMedia helps consumers reach highly responsive prospects through the company’s exceptionally accurate and superior data that includes transactional data, lifestyle data, and purchasing behaviors of over 150 million customers. While costing substantially less than oth-er digital marketing channels, eTargetMedia’s targeted email process determines qualified prospects for the offers of the clients. For more articles like this, visit this page.

Sources:

https://www.socialmediatoday.com/news/50-email-marketing-stats-to-guide-your-2019-strategy-infographic/540640/

https://www.whatcounts.com/2018/10/winning-email-marketing-strategies/

https://marketing.toolbox.com/blogs/peterkowalke/five-keys-for-email-marketing-in-2019-080818

Image source: oberlo.com

Ensuring a successful email marketing campaign for any holiday

Email marketing is a mighty potent tool to have during any holiday. In fact, around 20 percent of all holiday sales are credited to email marketing. From Valentine’s Day and Fourth of July to Halloween, Thanksgiving, and Christmas, email marketing is at its most efficient when people are looking for stuff to buy.

On that note, here are few pro tips on how to ensure email marketing success during the various holidays in 2019.

Know everything there is to know about specific holidays.


There are several holidays during the year, each with their own season and time to prepare. Putting up a list of these holidays in the email marketing calendar is a good start, and can be followed by blocking out the days or weeks consumers usually take to prepare for them.

Begin email marketing at just the right time.

Email marketing professionals have a keen sense on when to send their emails out. Send them out too early, and people will simply ignore them. Send them out too late, and people will also ignore them under the pile of similar emails they’ve already gotten. Send them out at the right time, and people will be reminded that the holiday is near, and they’ll be more willing to spend.

Create appealing and organized catalogs.

This might seem like a lot of work, but once it’s done, there’ll be a lot more time to create a visual presentation for the emails that will be sent out. Remember, consumers are more attracted to catalogs that are organized. Classify gifts by gender, age, and interests.

eTargetMedia has successfully built effective email campaigns for some of the world’s most powerful brands. The company’s services cover the range of online and offline direct marketing, which includes targeted email lists, postal lists, email append, and creative services. For more on email marketing, visit this blog. 

References: https://www.signupto.com/news/email-marketing-posts/12-tips-for-christmas-email-marketing/ https://optinmonster.com/holiday-email-marketing-tips-examples/ https://blogs.constantcontact.com/email-marketing-examples-holiday/

Image source: optinmonster.com


What makes niche marketing effective?

Niche marketing is essentially a more involved method of target marketing in which a business focuses on an area or aspect of the market with thin competition. The goal is to find a specific client base which other businesses have overlooked.

Though on paper the target market will be comprised of a lower volume of customers, a niche approach distinguishes your business and establishes solid relationships with clients, ones who will remain loyal in the long term. After all, you are offering alternative solutions, even if not necessarily more affordable, for the improvement of the quality of life.

Modern healthcare services exhibit niche marketing’s effectiveness best. In this sector, startups flourish by providing conferencing sessions for smaller clinics and hospitals. Conferencing is a sound niche marketing model as it aids physicians, nurses, and patients alike by increasing access to medical information and promoting health education. In effect, you establish yourself as the go-to source for teleconferencing. Looking at the bigger picture, niche marketing therefore means filling a certain void.

Niche marketing complements other target marketing strategies such as email-based approaches. It also supplements approaches to more traditional markets, effectively expanding your business’ coverage and scope.

eTargetMedia helps consumers reach highly responsive prospects through the company’s exceptionally accurate and superior database that includes transactional data, lifestyle data, and the purchasing behaviors of over 150 million customers. More on the benefits of target marketing here.

Sources:

https://seopressor.com/blog/what-is-niche-marketing-why-is-it-effective/

http://www.marketing-schools.org/types-of-marketing/niche-marketing.html

https://thrivehive.com/niche-marketing-small-business/

Image source: cantieriedili.net

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com

Key Benefits of Email Marketing for Small Businesses

Not every company can compete with multinational corporations when it comes to advertising.  For small businesses, other approaches to marketing should be considered for their brand to stay relevant in the eyes of their target audience.  This is why email marketing is such apowerful tool for smaller players.  Here are some key benefits of email marketing.

Targeted audiences:  The problem with traditional advertising is that you have no control whether your intended audiences are the ones viewing the ad or not.  But when it comes to email marketing, you have more control overwho receives your emails.  Not only that, you can customize your content depending on the recipient.  You can devote time tocreating content for enticing new customers, and at the same time, strengthen existing relationships with current customers.

Cost-effective:  Email marketing is one of the cheapest means of marketing if you consider its effectiveness.  You won’t be printing anything physical, no advertising rates to pay, and no limitations on how much materials you can send out monthly.

Great feedback mechanism:  Because you are sending emails, it would be incredibly easy for recipients to hit the reply button if they have any inquiries regarding your product or your service.  Unlike other marketing means, having a direct line of communication between you and your customers can help build you as a trusted business partner.

eTargetMedia exceeds clients’ email marketing goals with its superior data and expertise.  Email experts from the company can transform consumers’ email marketing solutions by selecting the best audience,  then reaching out to them through engaging and personalized email messages. For  more  insightful reads on email marketing, visit this blog.