For advertising and marketing teams, the beginning of the year signals a new strategy, and there are always new ways to beef up campaigns. Here are simple ways to fire up your email blasts for 2019
Combine email marketing with other advertising channels. Email market-ing is a major part of a larger strategy that drives sales. You can incorporate trans-actional elements like the “add to cart” button, or buttons that lead to your in-sales landing pages. This is an easy way to secure more sales in a shorter span of time.
Add a touch of personalization. Generic emails will not cut it anymore in this day and age. Not only do they sound “spammy,” but they lack personaliza-tion to which readers tend to respond. While this takes time to figure out, do the necessary research to identify your target demographic and compose your copy based on what speaks well to them.
Make clean, concise lists. Internet users generally have a short attention span, and lists are the best way to send your most important selling points without losing focus. Keep the phrases snappy and yet filled with the right information to make your campaigns more effective.
eTargetMedia helps consumers reach highly responsive prospects through the company’s exceptionally accurate and superior data that includes transactional data, lifestyle data, and purchasing behaviors of over 150 million customers. While costing substantially less than oth-er digital marketing channels, eTargetMedia’s targeted email process determines qualified prospects for the offers of the clients. For more articles like this, visit this page.
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