The truth is that for SMEs, budgets will always be a concern since they don’t have the funding bigger corporations do. A lot of SMEs cannot afford to hire full time marketing teams. This makes email marketing all the more valuable and all the more powerful a tool for them.
In today’s world, almost everyone is connected to the internet. This is why online platforms have become extremely effective. And the king of all these platforms is email.
Through email marketing, a company can reach potential customers directly and inform them of any new products or services. Furthermore, email marketing allows SMEs to control who gets their targeted emails. It is one of email marketing’s biggest strengths – customizability. This is where much of the power of this type of marketing is rooted.
For decades now, email has been the communication platform of choice for millions, if not, billions of people all over the world for so many reasons. And since marketing relies heavily on communications from companies to clients, the use of email is more than ideal, according to eTargetMedia.
Also, the fact that using the email platform is more cost effective than other marketing channels, SMEs won’t have to worry so much about the financial burden of the campaign.
eTargetMedia has been in the industry for more than 25 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.
References:
https://fulcrumtech.net/resources/email-marketing-benefits/
https://www.campaignmonitor.com/resources/guides/why-email/
https://smallbiztrends.com/2017/05/benefits-of-email-marketing.html
