Email marketing: The powerful marketing tool for SMEs

Marketing is an integral part of all companies, big and small. However, the small-to-medium enterprises, or SMEs have less budget when it comes to marketing and, as such, should make the most of what they have. This is why as early as the planning stages of the business, SME owners should consider tapping the services of email marketing specialists such as eTargetMedia.

The truth is that for SMEs, budgets will always be a concern since they don’t have the funding bigger corporations do. A lot of SMEs cannot afford to hire full time marketing teams. This makes email marketing all the more valuable and all the more powerful a tool for them. 

In today’s world, almost everyone is connected to the internet. This is why online platforms have become extremely effective. And the king of all these platforms is email.

Through email marketing, a company can reach potential customers directly and inform them of any new products or services. Furthermore, email marketing allows SMEs to control who gets their targeted emails. It is one of email marketing’s biggest strengths – customizability. This is where much of the power of this type of marketing is rooted. 

For decades now, email has been the communication platform of choice for millions, if not, billions of people all over the world for so many reasons. And since marketing relies heavily on communications from companies to clients, the use of email is more than ideal, according to eTargetMedia. 

Also, the fact that using the email platform is more cost effective than other marketing channels, SMEs won’t have to worry so much about the financial burden of the campaign. 

eTargetMedia has been in the industry for more than 25 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.

References:

https://fulcrumtech.net/resources/email-marketing-benefits/

https://www.campaignmonitor.com/resources/guides/why-email/

https://smallbiztrends.com/2017/05/benefits-of-email-marketing.html

Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Certification

Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification. This is the third year in a row that Harris and the eTargetMedia team have been awarded the Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program.

Harris was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification after completing the ANA’s demanding re-certification program that requires certification members to complete a variety of on-demand CEU training courses.

Harris completed the following CEU credits to earn the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification:

• Cross Device Tracking Approaches
• Advanced Attribution Certification Program
• Implementing Measurement and Attribution in Your Organization
• Measurement Techniques
• The Who and What of Measurement and Attribution

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns.

By working with Harris Kreichman and eTargetMedia, brands are assured that they are working with a leader in the industry who is committed to offering their clients the highest quality email and digital marketing solutions.  

Learn more at https://www.etargetmedia.com