Email Marketing Stats & Trends - The State of Email Marketing




eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf.

The Top Stats and Trends from the Report:

1. Email Marketing is Booming
Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.

2. Email Usage is Growing

Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.

3. Email Delivers the highest ROI

Email drives an average ROI of $45 for every dollar spent, higher than any other channel.

4. Top Marketing Channel by Effectiveness

Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).

5. Consumers are Willing to Share Behavioral Data

90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report


 

Go to https://etargetmedia.com/eTargetMedia-Email-Stats-2021.pdf to download the full report

Strengthen customer loyalty with these email marketing strategies


eTargetMedia has been in the digital marketing industry for more than 25 years.  eTargetMedia helps clients boost their reach and build their network, leading to a higher ROI.  When it comes to digital marketing, being creative with campaigns will spell the difference.  Here are some solutions that attract customers to a business.  

 

Tailor their experience

 

Personalization matters. The average person receives multiple emails in a day.  Instead of giving them another promotion that they skim through and quickly delete, brands can boost their efforts by offering them something they would most likely buy.  In this case, email segmentation and email optimization are efficient solutions.  Sending specific updates and promotions will help businesses connect with their target audience better while informing customers of their products and services in-depth.  Designing responsive emails and programming will boost the content and will translate to more clicks.  

 

Create a landing page and website that will catch their attention

 

After customers have read the email, the next step is for them to engage.  A visually appealing landing page and website will encourage them to buy.  Or, if they’re not going to make a purchase yet, they will at least consider the products they’ve seen as something they may be interested in later.  The team at eTargetMedia says that aside from emails, the website is an excellent way to connect with the target market.  

 

Be consistent with branding

 

The text, colors, logos, and other creative elements should be memorable.  When going for customer loyalty, visuals are essential.  Outstanding logos, witty catchphrases, and excellent content are the keys to brand awareness and loyalty.  All branding should be consistent across your email campaigns, website, advertising and more. 

  

eTargetMedia provides clients with a tailored approach to email marketing. Combining data-driven strategies and timely execution, their success is attributed in part by their ability to exceed client expectations through superior services that drive results higher than any other company on the market today. Visit their website for more information.


Image source: Unsplash.com

Sources:

https://broadly.com/blog/5-ways-email-marketing-campaigns-can-help-engage-and-retain-your-best-customers/

https://www.goprospero.com/blog/customer-behavioral-data-improve-email-marketing/

https://wowplus.net/re-engage-your-customers-with-these-7-tactics/

https://drmg.com/2020/02/01/five-tips-for-offering-coupons-to-your-customers/

 

 

 

Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI



The rapidly excelling world of digital marketing has delivered an overabundance of resources available to marketers today. From social media to SEO to video marketing and beyond, marketing choices are unlimited but just one category continues to outperform all other digital marketing methods year after year.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels. According to the DMA, every $1 spent on email marketing generates $44 in ROI and email offers the broadest and most targeted reach of all the marketing channels.

In this report, we share 5 reasons why email marketing can help you skyrocket your ROI and why you must use email marketing in your digital marketing strategy.

  1. Email Marketing Has the Largest and Most Targeted Reach

    There are over 4 billion email users worldwide and over 3 million emails are sent every second. More consumers use email than Facebook (2.85 billion) and Twitter (69.3 million) combined. Every active online user needs an email account as email is used to sign up for websites, place online orders, join social media sites, post reviews, verify accounts and more. In addition, email is used in both personal and professional lives. When it comes to connecting with customers and prospects, no other marketing channel has a larger reach than email. In addition, email offers the widest selection of targeting capabilities including demographic, psychographic, purchasing habits and lifestyle selects. Virtually every single person on the web can be reached through email so it’s no wonder why email has the potential to deliver the highest ROI of any marketing campaign.

  2. Email Marketing Drives Conversions

    Most marketers measure the results of their marketing campaigns based on conversions, whether it be from a sale, a lead, a sign up on a website or a membership. The ultimate goal for marketers is to turn prospects into paying customers and keep their current customers loyal to their brand. When it comes to conversions, there isn’t any medium more powerful than email. Over 4.2% of visitors from email marketing make a purchase as compared to 3% of visitors from search engines and 1.8% from social.

  3. Email Marketing Has the Highest Delivery Rate

    On average, 80% of targeted emails make it to the email inbox. Compare this to the 2% of social media users who see organic social media posts and you can see why email marketing delivers the greatest exposure and has the biggest potential to increase marketing ROI. 

  4. Email Marketing Is the Preferred Communication Channel

    Over 82% of consumers have chosen email marketing as their preferred communication channel to receive promotional messages from brands. The majority of consumers welcome targeted and personalized email messages from their favorite companies, which gives email marketing a huge advantage in reaching customers on the platform of their choice. By reaching customers on their preferred platform, marketers can use email to drastically increase their ROI. 

  5. Email Marketing Has the Highest Median ROI

    Email marketing has a median ROI of 145% according to the ANA/DMA Response Rate Report. Email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%) and social media (50%). Email allows marketers to hyper-target and segment their email communications and that relevance drives customers to open the mail, click-through, and make a purchase which increases the ROI of email marketing campaigns.


eTargetMedia Announces Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Designation and the Company Introduced 3 New Email Marketing Lists




Harris Kreichman was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification for the third year in a row. The Certified ANA Marketing Professional program is a rigorous continuous education program that gives qualified and select marketing professionals an opportunity to learn more about important advertising and marketing topics and get certified once the CEU requirements are met. The Certified Association of National Advertisers (ANA) Marketing Professional program helps eTargetMedia to increase results on clients’ marketing campaigns by providing insight into best practices, market drivers, and campaign optimization techniques — from strategy to execution to campaign tracking.

eTargetMedia is well-known for our commitment to furthering our knowledge and experience in the industry as well as for offering the industry’s top performing email marketing database which includes highly accurate and superior transactional, lifestyle and purchasing behaviors of over 200 million consumers and 15 million business decision makers. We are continually adding new lists to our database to meet the changes in consumer demands. The 3 new lists that we recently introduced include Spa and Wellness Travelers, Suburban Family Homebuyers and Downsizing Empty Nesters. The new email marketing lists include:


The Spa and Wellness Travelers file includes travelers who enjoy visiting spas and wellness retreats for their vacations. They book a variety of spa and wellness vacations around the world, including visiting the world’s top destination spas that offer complete spa services and wellness programs, yoga retreats, fitness retreats, healthy food retreats, spiritual healing retreats and more. These health-conscious individuals typically spend more than the average vacationer as they look at their wellness getaway as an investment in their health and well-being.


The Suburban Family Homebuyers file is comprised of families who are eager to relocate from major metropolitan areas to the suburbs right outside the city. They are searching for the perfect suburban home for their family but still want the ease of traveling to the city. These suburban homebuyers are driven by the allure of a more family friendly lifestyle in the suburbs which often includes bigger houses, better schools, better recreation options, more family activities, less traffic, and an easier life in general.
  

The Downsizing Empty Nesters file consists of couples who are selling their family homes to downsize, often times into a townhouse or condo after their adult children have left the home. These empty nesters no longer need a large house and are looking to downsize into a property which offers more community amenities and less home responsibility. Many of them are Baby Boomers who see opportunity in the current housing market to sell their family homes with a high profit, giving them the most equity in their home and providing them with a nice increase in savings for their future retirement.

Email marketing: The powerful marketing tool for SMEs




Marketing is an integral part of all companies, big and small. However, the small-to-medium enterprises, or SMEs have less budget when it comes to marketing and, as such, should make the most of what they have. This is why as early as the planning stages of the business, SME owners should consider tapping the services of email marketing specialists such as eTargetMedia.

The truth is that for SMEs, budgets will always be a concern since they don’t have the funding bigger corporations do. A lot of SMEs cannot afford to hire full time marketing teams. This makes email marketing all the more valuable and all the more powerful a tool for them. 

In today’s world, almost everyone is connected to the internet. This is why online platforms have become extremely effective. And the king of all these platforms is email.

Through email marketing, a company can reach potential customers directly and inform them of any new products or services. Furthermore, email marketing allows SMEs to control who gets their targeted emails. It is one of email marketing’s biggest strengths – customizability. This is where much of the power of this type of marketing is rooted. 

For decades now, email has been the communication platform of choice for millions, if not, billions of people all over the world for so many reasons. And since marketing relies heavily on communications from companies to clients, the use of email is more than ideal, according to eTargetMedia. 

Also, the fact that using the email platform is more cost effective than other marketing channels, SMEs won’t have to worry so much about the financial burden of the campaign. 

eTargetMedia has been in the industry for more than 25 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. Learn more about the company by visiting this page.


References:

https://fulcrumtech.net/resources/email-marketing-benefits/

https://www.campaignmonitor.com/resources/guides/why-email/

https://smallbiztrends.com/2017/05/benefits-of-email-marketing.html

Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Certification


Harris Kreichman, Managing Partner of eTargetMedia, was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification. This is the third year in a row that Harris and the eTargetMedia team have been awarded the Certified Association of National Advertisers (ANA) Marketing Professional certification. Only top advertising and marketing professionals qualify to earn the certification and Harris was among the elite marketers who completed the rigorous program.

Harris was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification after completing the ANA’s demanding re-certification program that requires certification members to complete a variety of on-demand CEU training courses.

Harris completed the following CEU credits to earn the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification:

  • Cross Device Tracking Approaches
  • Advanced Attribution Certification Program
  • Implementing Measurement and Attribution in Your Organization
  • Measurement Techniques
  • The Who and What of Measurement and Attribution

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns.

By working with Harris Kreichman and eTargetMedia, brands are assured that they are working with a leader in the industry who is committed to offering their clients the highest quality email and digital marketing solutions.  

Learn more at https://www.etargetmedia.com

eTargetMedia Announces New Travel, Grocery and Home Delivery Email Marketing Lists to Take Advantage of Current Consumer Shopping Trends


eTargetMedia launched 5 new email marketing lists to help marketers reach consumers who are currently shopping online for a variety of travel destinations, grocery related products and home delivery services that have become more popular in recent times. The new travel lists helps marketers target responsive families and individuals who are eager to travel again whether its booking an international getaway, visiting family they haven’t seen over the year or driving to local destinations for a safe, close to home trip. The new grocery and home delivery lists help marketers reach consumers who are adjusting to a digital lifestyle and now prefer to have their groceries, home essential items and other products delivered directly to their doorsteps.

The past year affected all aspects of life including work, travel, and the way consumers shop for products online. Many consumers were forced to go digital to purchase products online and this is a trend that will continue even as we get back to normal. Families and individuals are eager to travel again and are currently shopping for their next vacations. From ‘revenge trips’ to international destinations to local drive market destinations, travel marketers can take advantage of this increased interest in travel and use email marketing to reach their customers right now when they are shopping for travel. The new grocery and home delivery lists can help marketers target consumers who are shifting their purchasing habits online.

The new email marketing lists include:

  • Eager-to-Travel Families and Individuals

    The Eager-to-Travel Families and Individuals file includes both families and individuals who are actively booking travel right now, whether for near future trips or looking ahead to holiday travel and beyond. After taking a break from travel over the last year, they are ready to explore the world, visit family and friends they haven’t seen all year, or finally take that trip that was postponed. They are locking in the good deals that are being promoted now for current and future travel. These travel enthusiasts are extremely enthusiastic about the opportunity of traveling again after a long wait of postponing their travel plans. They are very ready to book now and are looking at a variety of domestic and international trips as well as flying to top destinations including island and beach getaways, national parks, city tours and more.

  • Summer Local Travel Families

    The Summer Local Travel Families file includes families who are currently planning their summer vacations to a variety of local destinations. These families are easing back into travel after a year of postponing their travel plans and are primarily looking at drive market destinations as safety is still a top concern to them. They are excited about their summer vacations but want to ensure that their families are safe during their travels. From local drive market destinations to amusement parks, national parks and the beaches, these travelers choose to stay close to home. They are looking for the ideal vacation that lets them have the freedom of getting away and enjoying their summer vacations with their families while still feeling secure that the hotels and attractions are keeping their guests safe.

  • Specialty Grocery Buyers

    The Specialty Grocery Buyers file includes a variety of savvy grocery shoppers who purchase specialty foods from both their local grocery stores and specialty online grocery shops. Tailor your grocery shopper audience by the types of specialty foods they most often purchase, including organic, health and wellness, locally-sourced, allergy conscious, gluten-free, vegan, ethnic, gourmet, seasonal and weight loss foods and supplements. The majority of these grocery shoppers consider themselves to be foodies and are willing to splurge on specialty grocery items that are fresher and healthier options, meet their specialty grocery needs, are locally homegrown, and often harder to find. The specialty grocery buyers seek out the finest natural and organic foods available. They often customize their menus based on the products the grocery stores are advertising for the week and enjoy trying new specialty items that they haven’t purchased before. In addition to specialty groceries, they purchase ready-made food, specialty health and beauty items, cleaning supplies and household items, specialty pet food, specialty baby food, beer and wine and more.

  • Home Grocery Delivery Enthusiasts

    The Home Grocery Delivery Enthusiasts file includes grocery shoppers who enjoy the convenience of ordering their groceries online and having them delivered directly to their homes. Many of these grocery shoppers started home grocery delivery to avoid crowds in the grocery store or started home grocery delivery as an alternative grocery shopping option during the country’s shutdowns. They continue to be sold on the ease, convenience and safety of ordering groceries online with same day and contactless delivery. With today’s busy lifestyles, getting to the grocery store can be challenging and with safety as a top priority of many consumers, home grocery delivery offers the perfect opportunity for these savvy online shoppers to order fresh groceries as well as other household essentials and have them delivered directly to their doors.

  • American Home Delivery Shoppers

    The American Home Delivery Shoppers file is comprised of consumers who enjoy shopping online and have products delivered to their homes on a regular basis, including food delivery, grocery delivery, pet food delivery, subscription box delivery, health and beauty products, prescriptions, vitamins and supplements, clothing, home furnishings and décor, technology, electronics and more. The majority of these shoppers are busy moms and working adults who enjoy the ease and convenience of home delivery, which saves them time from going to the store and allows them to order products from all over the country and around the world. Having products delivered directly to their homes gives these smart shoppers the time to spend on what really matters in their lives as well as the excitement of receiving new products delivered to them. In addition, it allows them to shop online to find the best prices and have the products delivered directly to their doorsteps. They order home delivery from department stores, specialty stores, warehouse clubs, e-commerce stores, as well as local businesses.

eTargetMedia Ranked #1 For Data Card Quality


eTargetMedia, a leading email marketing company, has been Ranked #1 again for Top List Managers For Data Card Quality by NextMark. eTargetMedia has consistently Ranked #1 for the 100-249 lists category and has enjoyed this prestigious recognition for over 10 years. NextMark ranks the top list managers by the quality of their data card portfolios. The data card quality score is calculated by analyzing over 74,000 data cards and rating the datacard quality on 13 key attributes, including how often the datacards are updated, base list price, list description, list source, list segmentation, list selects, geography selects, list categorization, contact information and more.

eTargetMedia offers over 200+ data lists with over 200 million email records to reach a wide variety of audiences with precision targeting. Our comprehensive lists offer an unrivaled range of selectivity to help you zero in on the right prospects with precision. Our email marketing experts have an unmatched commitment to client success and we offer the very best email marketing, display advertising, postal marketing, email append and creative solutions to clients. As a DMA Member and Certified ANA Marketing Professional company, we adhere to the best practices and industry guidelines. Our meticulous list hygiene keeps our database among the most responsive on the market. View all of our targeted lists online at: http://lists.etargetmedia.com.


We Specialize in Providing:


• Targeted Email Marketing

• Re-targeting Display Advertising

• Postal Marketing

• Email Append

• Creative Design Solutions


Contact us today to see how we can help you:


Phone: 1.888.805.3282

Email: info@eTargetMedia.com

Web: www.eTargetMedia.com


Learn more about it here: Learn more about it here:

https://www.etargetmedia.com/eTargetMedia-Ranked1-Datacard-Quality.pdf

Email Marketing – Consider these behavioral patterns among users



Smart marketers rely on experienced email marketing companies to help them achieve their email marketing goals. Companies like eTargetMedia are able to dominate in this distinct field of expertise by employing a team of smart and experienced email marketers, staying current with email marketing trends and using the best email marketing technology. One of the strengths of eTargetMedia is they are able to locate behavioral patterns among email users to improve clients’ email campaigns and constantly increase email results. 

1. It turns out that there is a behavioral pattern that users have in the way that they consume information.  As a rule of thumb, you should get your reader’s attention within a few seconds of the email engagement.  A visual representation of critical zones on an email body would indicate a number of key spots on the computer or mobile screen, which the average user trains his eyes on quite predictably whenever he is reading an email.  A good strategy is to position information in these key spots.  Of course, this has to be coupled with some amount of creativity and content planning, which companies like eTargetMedia know best. 

2. Facilities that are available in the system also give a lot of superb insights as to how a user behaves.  In e-commerce websites, customer habits, like adding items to the virtual shopping cart and leaving them there indefinitely, have given rise to the concept of reminder emails that alert customers on the status of their carted items, which makes for a brilliant opportunity creation strategy that email marketing companies employ.  This has proven to secure sales conversions for many businesses.

The best email marketing companies take these things, and more, into consideration.  This is what levelled-up service in this industry is all about.

eTargetMedia exceeds clients’ email marketing goals with its superior data and expertise. Email experts from the company can transform consumers’ email marketing solutions by selecting the best audience, then reaching out to them through engaging and personalized email messages. For more on email marketing, visit this page.

Image source: pixabay.com

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns


eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email marketing campaigns. eTargetMedia offers one of the most comprehensive email marketing solutions in the industry with top notch list hygiene methods that ensure the highest quality data available. The new display ads retargeting solution will allow marketers to distribute precision targeted email marketing messages to their clients and follow up the email campaign with cross-channel retargeting display ads.

eTargetMedia’s cross-channel marketing platform makes it easy for marketers to deliver personalized promotional messages to clients through both targeted email marketing campaigns and display ads on popular websites. Delivering marketing campaigns to the right people at the right time is critical to the sales process and eTargetMedia’s campaigns allow marketers to distribute their marketing messages to email inboxes and across the web. eTargetMedia helps leading brand marketers identify their audiences, precision target them with the right marketing messages and then track campaign performance with audience insights and optimization strategies.

Email marketing is the most effective channel for reaching customers online and by incorporating retargeted display ads, marketers can now extend their reach even further and continue to communicate their marketing messages to clients across multiple marketing channels. Email marketing continues to outperform all other digital marketing channels and is the preferred marketing medium among both marketers and consumers. Email delivers an average of $44 ROI for every $1 spent and consistently achieves the highest ROI, according to the Data and Marketing Association (DMA). Email marketing also delivers up to 40 times the customer acquisition rate than social media.

“We are excited to bring our proven and comprehensive display ads retargeting solution to our clients,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our results-driven, precision-targeted email marketing campaigns combined with our new retargeting display ad solution delivers a robust, cross-channel digital marketing platform that will help marketers build more profitable relationships with clients. Our large agency digital marketing services combined with our high end boutique personalized attention to each and every client has helped us build long-term relationships with the leading brands across the country.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

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