Email marketing, considered as the practice of sending marketing messages to potential, current, and returning clients, aims to build loyalty, sell, and educate. Unlike other digital marketing channels, email marketing gives the sender full control over the content they send out to their email list.
According to eTargetMedia, email marketing is the leading driver of customer acquisition and retention. When it comes to e-commerce success, email marketing as a tool is imperative. Email allows a brand to build a strong relationship with their customers. Email marketing, together with search engine optimization and social media platforms as a means to get discovered easily, gives companies the opportunity to reach out to clients in a more personalized manner.
Sending out personalized emails require brands to know their audience. Being familiar with the audience goes beyond knowing the demographics. Being knowledgeable about the ins and outs of their behavior makes email marketing effective. Keep them engaged with the use of appropriate language, tone, and timely delivery.
In driving sales, email marketing is superior. Email outperforms other digital marketing channels and maintains its special capacity to manage the first sale. Sending out personalized emails require brands to know their audience. eTargetMedia shares that email marketing can affect the three elements that increase revenue, which include the total number of customers, purchase frequency, and average order value.
eTargetMedia provides clients with full creative solutions that will drive results, build their brand, increase sales, and maximize ROI. The company is dedicated to excellence, accompanying their solutions with ongoing support and services to sustain and enhance the clients’ marketing presence. Visit this blog for similar reads.
References:
https://themarketingfolks.com/strategies-plan-targeted-email-marketing-campaign/
https://www.shopify.com/blog/email-marketing
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