Nearly 80% of small and medium-sized businesses in the U.S. have been taking full advantage of email marketing. In fact, according to eTargetMedia, email marketing outperforms social media.
eTargetMedia, a leader in the email marketing industry, emphasizes the importance of creating responsive emails for email marketing campaigns. A huge part of this lies in designing responsive emails that fit on all sizes of screens. Devices today are more varied than ever, which means that creating a marketing email for a laptop screen may appear completely different on a mobile phone screen.
To achieve responsive design, eTargetMedia explains that the email should first be scalable. Scalable elements include having a single column with images and text that are easy to navigate, as well as call-to-action buttons that can be easily clicked or tapped.
eTargetMedia also explains that email marketers may resort to fluid email designs. As opposed to scalable design, fluid design adjusts the size of an email by percentage so it fits on all screens.
One mistake that email marketers have to avoid, though, eTargetMedia stresses, is the putting of hyperlinks beside one another. In smaller screens, users tend to tap the wrong link over and over, which may be a tad frustrating for some.
Finally, once email marketers finish their responsive design, they should gather a number of devices and test their emails and make the necessary adjustments.
eTargetMedia delivers results by combining strategy, execution, and experience. The company provides email marketing, the king of ROI, by delivering the highest click-through rates, higher than average customer engagement rates, and the highest conversation rate of every digital marketing tactic. For similar reads, head over to this page.
References:
invisionapp.com/inside-design/quick-guide-designing-responsive-email/
campaignmonitor.com/dev-resources/guides/mobile/
litmus.com/blog/understanding-responsive-and-hybrid-email-design
Image source: invisionapp.com
