Over 90% of consumers check their email every day so it’s easy to see why email marketing is the top performing digital marketing channel. According to the Association of National Advertisers and the DMA, email marketing has a median ROI of 145% which is over 3 times higher than social media, paid search, direct mail and online display advertising.
In addition to being the highest driver of ROI, email marketing is also the top performing channel for customer acquisition and customer retention. According to the ANA and DMA, email marketing has a customer acquisition rate of 87% and a customer retention rate of 90%, which is way above all other marketing channels.
The Data & Marketing Association’s Response Rate Report also shows that email marketing is still the most profitable, with the lowest cost per acquisition across all media types at $10.32.
Email marketers can see great performance and opportunities from email marketing — but only if they work with an experienced and reputable company that truly understands the industry.
eTargetMedia, leveraging over 20 years of industry expertise, brings together multi-channel marketing solutions that include a combination of superior data, knowledgeable email marketing consultants, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, drive traffic of highly qualified leads, produce measurable results and increase revenue. Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-888-805-3282, email us at info@eTargetMedia.com or visit us online at http://www.eTargetMedia.com.
