5 Tips for Writing Effective Email Marketing Messages

One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Here are eTargetMedia’s 5 most important tips for writing effective email marketing messages.

01 - Get to the Point

Make sure your email marketing messages have a clear purpose. Your email copy should be short and to the point to optimize customer engagement. Email inboxes are more crowded than ever so it’s really important to grab your customer’s attention with concise offers that clearly outline what you are trying to pitch.

02 - Use Engaging Subject Lines

Entice your customers with an engaging subject line. Your subject line is the driving force behind whether your email recipients open your message or not. You need to create powerful subject lines that will motivate your customers to open the email. If your subject line fails to grab your customer’s attention, they may automatically delete the email and even if they open it, they may not give it their full attention.

03 - Personalize Your Email Marketing Messages

Include personalized content in your email marketing messages to make the email recipient feel like they are important to your business. This could include adding the person’s first name or a special promotion that is unique to them. You can also use customer segmenting to customize content to different consumer clusters. This can go a long way towards building customer brand loyalty.

04 - Use Optimized Preheader Text as an Extension of Your Subject Line

Preheader text is the short line of text at the top of your email that follows the subject line when an email is viewed in the inbox. Many email clients display preheader text to summarize the email to the receiver before they open it. Consumers often use the subject line and preheader text to decide whether or not to open your campaign. Keep your preheader text between 40-50 characters and make it compelling.

05 - Include a Strong Call to Action

The most successful emails include strong call to actions (CTAs). Make sure your email recipients know what you want them to do. Action verbs such as click here, order now, shop now, call now or sign up will encourage your customers to take the next step. Also, make sure you put your call to action in a prominent place and test different CTAs to see what generates the highest results.

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia's services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Learn more at www.eTargetMedia.com

Email Marketing Predictions for the Future

Email marketing is stronger than ever and continues to be the most powerful and effective digital marketing channel. It delivers the highest return of investment (ROI) of any marketing strategy and can help increase website traffic, customer brand loyalty, customer engagement and sales. In this article, we look at the future of email marketing and share email predictions for the next decade. What do you think the future of email marketing will look like?

Email Marketing Will Get Smarter
Email marketing will integrate everything from customer shopping habits to customer behavioral data, customer preferences, and customer location to deliver the right message to the right customer at the right time. This will make email even smarter in the future as email content will be customized to meet the unique preferences of each consumer.

Email Programs Will Get Better
Email programs will get better at helping consumers manage their in boxes and will give consumers more sorting and management options based on email content and filters instead of just sorting email by date.

Email Personalization Will Reach a Significant Level
Email will be even more personalized in the future as 1-to-1 marketing becomes more of a reality. Email triggers will also be automated to deliver personalized content to customers.

Cross Channel Marketing Will Grow
Technology will manage cross channel messaging so consumers will receive the same messages through email, social, mobile and other digital channels, creating a truly integrated marketing experience.

Email Will Drive Success of Other Marketing Channels
In the future, email will not only be seen as the most effective digital marketing channel that produces the highest ROI, it will also integrate with other marketing channels to help increase the effectiveness of all marketing strategies.

Email Will Get More Interactive
Email will get more interactive by integrating embedded video, social sharing, forms, and ecommerce. Consumers will be able to purchase products and services, watch videos, share on social sites, comment and more without ever leaving their inboxes.

Experienced Email Marketing Professionals Will be Valued as Top Talent
Smart companies will recognize the value of truly experienced email marketing professionals and will seek out top talent in the field to manage all digital channels with email leading all other marketing initiatives.

The Smartest and Most Innovative Emails Will Drive Interaction
In the future, trillions of email messages could be sent every day. The smartest, most innovative and dynamic emails will get the most engagement as more and more messages compete for customer attention.

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eTargetMedia - Improve Your Subject Lines and Increase Open Rates

Email marketing is stronger than ever, delivering the highest engagement, acquisition, retention and conversion rates of any digital marketing strategy. The key for any company to achieve email success is standing out from the crowd with strong email subject lines, creative headlines and personalized content that resonates with consumers. The first goal of any email campaign is to get consumers to open the email and one of the most important elements of measuring your email campaign success is tracking your email open rates. Here are 6 ways to motivate your subscribers to open your email messages.


01. Create Engaging Subject Lines

Your subject line is the customer’s first impression of any email message. The subject line needs to engage customers to motivate them to open your email. A/B splits and creative testing are the most effective ways to create strong, engaging subject lines that resonate with customers. Aim for a short and personalized subject line and test, test, test.

02. Personalize Your From Lines

Email recipients check email from lines to see if they know the person sending the message. Using a company name for the from line is a great way to reach customers who are already familiar with you but consider using a person’s name from your company to make the from line more personal and increase chances of the email being opened.

03. Avoid Spam Filters

Email filters are becoming more sophisticated. If your message ends up in the spam folder, your open rates will be severely affected. Avoid using subject lines that will trigger spam filters. Don’t use subject lines in ALL CAPS or the words free, sale, deal, discount, coupon or special offer.

04. Segment Your Email Lists

Segmenting your email list can help ensure that you are sending relevant content to email subscribers. You can segment your list by purchasing preferences, interests, time since last purchase and more. By segmenting your list into groups of similar customers, you’ll be able to send highly relevant content to each subscriber group and improve your open rates.

05. Write Directly to Your Customer

Emails are much more likely to be opened if it sounds like the email is written directly to the customer. Use the email recipient’s first name in your subject line or email opening to increase open and engagement rates. This level of familiarity will keep your customers opening your email messages in the future.

06. Optimize Your Email Send Time

You must know your target audience’s email habits to determine what the best time to reach them is. The middle of the week during business hours is typically the best time to reach consumers with targeted email messages. Track your email data including open rates to determine email open and engagement patterns that will lead to open rate success.

Incorporate these strategies into your next email marketing campaign to improve your open rates, increase customer engagement and conversions and maximize your ROI.

Contact eTargetMedia to see how we can help you plan a successful email campaign at 888.805.3282 or info@eTargetMedia.com. Visit us online at http://www.eTargetMedia.com.

Email Marketing is Stronger than Ever!

Think email marketing is dead? Think again!

Email marketing is still one of the most powerful digital marketing channels and email marketing success rates are stronger than ever. Email marketing is the only marketing channel that delivers a $44 to $1 return on investment and has the highest customer engagement rates of any marketing strategy.

Here are a few important facts that prove email marketing is stronger than ever:

- Top marketers consistently give email the highest marks when it comes to achieving marketing goals.

- Email marketing beats social media, search engine optimization, paid search, display advertising, content marketing and mobile marketing in customer engagement and conversion rates.

- Email marketing is regarded as the most effective marketing channel for building brand and product awareness, improving customer acquisition and retention and increasing conversions. 

- 76% of U.S. companies see the potential of email marketing over the next 5 years.

- Email marketing conversion rates are at least three times that of social media conversion rates, according to a Forbes report.

- Email delivers a far greater share of acquired customers than social media (nearly 40x that of Facebook and Twitter combined).

- Smart phones, watches and tablets have led to increased email use as consumers can check email on the go and 64% of consumers read their email via mobile devices. That number is predicted to grow 23% this year.

These facts prove the importance of email in customer engagement, acquisition, retention and conversion. Email marketing is still the best way to reach customers effectively.

Contact eTargetMedia to see how we can help you plan a successful email campaign at 888.805.3282 or info@eTargetMedia.com. Visit us online at http://www.eTargetMedia.com.

eTargetMedia - 5 Key Email Marketing Metrics For Measuring the Success of Your Email Campaigns

Email marketing is one of the most powerful marketing channels. It is the most successful marketing medium in reaching new customers and increasing engagement and loyalty from your current customers. One of the most important elements of a successful email marketing campaign is tracking campaign data and measuring your ROI. Here are the 5 email marketing metrics you should be tracking to evaluate your campaign success.

1. Delivery Rate: Delivery rate is one of the most important metrics in evaluating email campaign success. A good delivery rate is over 95%. That’s why it is important to use an experienced and reputable email company. They always have the most reliable email lists and get the highest delivery rates.

2. Open Rate: Tracking your open rate is another very important metric for successful email campaigns. If you are sending out emails but customers aren’t opening them, you need to evaluate your subject lines to make sure you are giving your customers a reason to open your emails. Having an engaging subject line can either make or break your campaign.

3. Click-Through Rate: Track your click through rates to determine which messaging and which elements on your email message generate the most clicks from your customers. Test different messages and calls-to-action by tracking each link with a different tracking tag.

4. Conversion Rate: Track the sales and conversion rates of your email campaigns so you can easily calculate your ROI. This will help you generate a good return on investment and determine what’s working and what needs to be improved.

5. Unsubscribe Rate: Sometimes email receivers will unsubscribe from your message. Tracking your unsubscribe rate will help you determine if you are sending your emails out too frequently, to the wrong people or with the wrong messaging.

Tracking your email campaigns will help you measure the overall investment and ROI of your campaigns. Email marketing is a very powerful marketing tool and by tracking these key metrics and using the data to improve your campaigns, you will ensure that your campaigns succeed.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

Visit us online at www.eTargetMedia.com

Email Marketing and the benefits of Retargeting

Retargeting is Gaining Momentum

When you hear the term retargeting, you might think of ads that display on the web or in your social media accounts after visiting an advertisers website. In email marketing, retargeting or alternatively remarketing, can be as simple as the redeployment of an email advertisement to the same target audience within a set time. Email retargeting is gaining momentum as advertisers realize the benefits of multiple deployments to build brand awareness and generate revenue.

Retargeting to Opens

Sending a follow-up email campaign to those that opened an email campaign is a cost-effective way to reach a captive audience. The cost is usually minimal as you are only deploying to a subset of your original campaign. Importantly, you are resending to individuals that have already displayed an interest in your product or service.

Retargeting with Multiple Messages

Sending additional emails to the full audience of individuals that received your original broadcast maximizes the reach within your target audience. Not only are you reaching people that have already shown an interest, but you can also reach those that may have missed your initial message. It also provides you with the opportunity to test different offers, content, and subject lines to see what resonates best with your audience. Multi-touch campaigns typically consist of 2 to 5 deployments, and discounts can be provided for pre-booking multiple deployments within 10 to 30 days of your initial broadcast.

Contact eTargetMedia to find out how we can help you target your email campaigns to maximize your campaign results. 

Call us at 1-888-805-3282 or email us at info@eTargetMedia.com.

Visit us online at www.eTargetMedia.com

Looking for List Counts? It’s important to be Specific!

As email marketers, we get hundreds of list counts each week. Sometimes for an email marketing campaign, other times for a direct mail list. I am often surprised at how many times we get counts that aren’t specific.

Imagine you send a list request targeting consumers in Hollywood. Being a Floridian, we might assume the count is for Hollywood, Florida. What if the advertiser is trying to reach Hollywood, CA?

Did you know there are nine states that have a city named Hollywood (AL, AR, CA, FL, MD, MS, NM, PA, and SC)? According to Wikipedia, there are 41 Springfield's, 26 Clinton's, 25 Madison's, 24 Franklin's, 24 Washington's, 23 Chester's, 23 Marion's, 22 Greenville's, 21 Georgetown's, and 21 Salem's; and that’s just the top ten most common city names.

It’s not just city targeting. Take Philadelphia for example, there are five states with cities named Philadelphia, but there is also a county in Pennsylvania with the same name, and you can also target by the Philadelphia metro area.

Geographic targeting is the most common selection criteria for targeted marketing campaigns. Geo-targeting capabilities in the United States include: zip code, zip code radius, SCF (the first 3 digits of a zip), city, county, metro area, state, or nationwide. If the target audience is wrong, it can have a huge impact on the advertiser’s bottom line. 

If your marketing campaign is geo-targeted, make sure your list provider knows what you are requesting. If in doubt, list it out!

Contact eTargetMedia to find out how we can help you target

your email campaigns to maximize your campaign results. Visit us online at www.eTargetMedia.com