Harris Kreichman Earns 6 CEUs Toward Marketing Professional Certification

Harris Kreichman, Managing Partner of eTargetMedia, has been awarded the Certified Marketing Professional (CMP) designation for multiple years based on his participation in educational activities that align with the knowledge, skills, and competencies required in email and digital marketing. Only top advertising and marketing professionals qualify to earn the certification and Harris has been among the elite marketers who have completed the rigorous program.

The Certified Marketing Professional (CMP) designation is a respected credential that helps marketers stand out in a competitive industry. Achieving this certification validates expertise, demonstrates commitment to continuous learning, proves active participation in the marketing community, and enhances professional development. As the marketing landscape evolves, the 2025 Certified Marketing Professional designation reflects the latest industry standards and practices.

Harris completed the following CEU credits toward the 2025 Certified Association of National Advertisers (ANA) Marketing Professional certification:

  • Email Excellence: Crafting Campaigns That Convert
  • Critical Thinking Skills for the Marketing Professional
  • Establishing an E ective Digital Brand Connection
  • Building Teams That Drive Growth
  • Direct Marketing
  • Creative Copywriting

Harris is an email and digital marketing professional with over 25 years of industry experience. He is dedicated to advancing his knowledge of email and digital marketing strategies and teaches his clients how to implement successful email and digital marketing campaigns. Learn more at http://www.eTargetMedia.com

New Year, New Goals: Revamp Your Email Strategy for 2025




Revamping your email strategy for the new year is an excellent way to refresh your marketing and communication efforts, ensuring they are aligned with new goals, audience expectations, and technological advancements. Here’s a detailed approach to help you redesign your email strategy for 2025:

Set Clear, New Goals

Setting clear goals for your email marketing efforts in 2025 will provide direction. Consider:

  • Engagement Goals: Boost open rates, click-through rates, and conversion rates.
  • Personalization Goals: Create more segmented campaigns to target specific customer segments.
  • Revenue Goals: Focus on how email will contribute to direct sales, bookings, or conversions.
Segment and Personalize Your Emails

Personalization continues to be a key driver of engagement. Go beyond first names and dive into deeper segmentation:

  • Behavior-Based Segmentation: Segment based on user behavior (e.g., recent purchases, website visits, interactions).
  • Demographic Segmentation: Use data like age, gender, or location to target your audience with relevant content.
  • Users Preferences: Personalization also includes tailoring content to the user’s preferences. Send targeted content based on what customers have shown a proven interest in.
Refine Your Subject Lines and Preheaders

The subject line and preheader text are the first things recipients see. Revamping these can lead to better open rates:

  • Be Clear and Compelling: Make sure your subject line communicates value. A/B test different subject lines to see what resonates best.
  • Use Emojis Sparingly: Emojis can increase open rates when used appropriately, but don’t overdo it.
  • Personalization: Try personalizing subject lines based on the recipient’s behavior or name.
  • Incorporate A/B Testing

Regular A/B testing is crucial for optimizing your email strategy. Test:

  • Subject lines, copy, and design.
  • Send times and frequencies.
  • Calls to action (CTAs) and button styles.
  • Analyze the results and continually refine your approach based on what resonates best with your audience.
  • Track and Measure Performance
Finally, track your email performance regularly. Use key performance indicators (KPIs) such as:

  • Open Rate: Percentage of recipients who opened your email.
  • Click-Through Rate (CTR): Percentage of recipients who clicked on links within your email.
  • Conversion Rate: Percentage of recipients who took the desired action (e.g., made a purchase).
  • Unsubscribe Rate: Percentage of recipients who unsubscribed.
Let's Improve Your Email Marketing Campaigns!

We offer full service marketing solutions. Contact us today, call 1.888.805.3282 or visit https://www.etargetmedia.com/


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