Email marketing: Best practices of veteran email marketers



eTargetMedia, a leading provider of email lists, postal lists, data append, and creative solutions, announced the company and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

In line with its commitment to provide only the best for clients, eTargetMedia continues to share its vast knowledge of email marketing through its series of blogs.

For this blog, eTargetMedia shares best practices executed by veteran email marketers to achieve the best results.

 Personalize as much as possible:
Personalization of marketing emails works wonders for several reasons. First, it keeps the email from being tagged as spam. Then, it appeals more to recipients because they feel like the email is talking directly to them.

 Think of the subject line:
Many recipients decide whether to check out an email by its subject line. A well thought out subject line that doesn’t look like a click-bait headline will have a higher chance of enticing recipients than subject lines that seem too hyped up.

 Link to the company website:
eTargetMedia cites that forgetting to put in a link to the company website in marketing emails is one of the most common mistakes email marketers make, especially new ones. When the email gets recipients curious, recipients more often than not want to know more about the company. Without a link, this fire of curiosity may simply die down.

eTargetMedia has been in the industry for more than 20 years, carrying the expertise that has built successful email campaigns for some of the world’s leading brands. The company offers vertical and demographic targeting with more than 220 targeted verticals to choose from, and the most extensive database currently on the market. For more information, visit this website.

References:
https://zapier.com/learn/email-marketing/email-marketing-mistakes/
https://www.superoffice.com/blog/5-killer-email-marketing-mistakes-to-avoid/
https://www.forbes.com/sites/yec/2018/01/23/how-to-fix-common-email-marketing-mistakes/
Image Source: Hubspot

eTargetMedia Awarded Association of National Advertisers (ANA) Marketing Professional Certification



eTargetMedia and managing partner Harris Kreichman have been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional company. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA. 

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.


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