Email marketing is a mighty potent tool to have during any holiday. In fact, around 20 percent of all holiday sales are credited to email marketing. From Valentine’s Day and Fourth of July to Halloween, Thanksgiving, and Christmas, email marketing is at its most efficient when people are looking for stuff to buy.
On that note, here are few pro tips on how to ensure email marketing success during the various holidays in 2019.
Know everything there is to know about specific holidays.
There are several holidays during the year, each with their own season and time to prepare. Putting up a list of these holidays in the email marketing calendar is a good start, and can be followed by blocking out the days or weeks consumers usually take to prepare for them.
Begin email marketing at just the right time.
Email marketing professionals have a keen sense on when to send their emails out. Send them out too early, and people will simply ignore them. Send them out too late, and people will also ignore them under the pile of similar emails they’ve already gotten. Send them out at the right time, and people will be reminded that the holiday is near, and they’ll be more willing to spend.
Create appealing and organized catalogs.
This might seem like a lot of work, but once it’s done, there’ll be a lot more time to create a visual presentation for the emails that will be sent out. Remember, consumers are more attracted to catalogs that are organized. Classify gifts by gender, age, and interests.
eTargetMedia has successfully built effective email campaigns for some of the world’s most powerful brands. The company’s services cover the range of online and offline direct marketing, which includes targeted email lists, postal lists, email append, and creative services. For more on email marketing, visit this blog.
References: https://www.signupto.com/news/email-marketing-posts/12-tips-for-christmas-email-marketing/ https://optinmonster.com/holiday-email-marketing-tips-examples/ https://blogs.constantcontact.com/email-marketing-examples-holiday/
Image source: optinmonster.com
