1. Delivery Rate: Delivery rate is one of the most important metrics in evaluating email campaign success. A good delivery rate is over 95%. That’s why it is important to use an experienced and reputable email company. They always have the most reliable email lists and get the highest delivery rates.
2. Open Rate: Tracking your open rate is another very important metric for successful email campaigns. If you are sending out emails but customers aren’t opening them, you need to evaluate your subject lines to make sure you are giving your customers a reason to open your emails. Having an engaging subject line can either make or break your campaign.
3. Click-Through Rate: Track your click through rates to determine which messaging and which elements on your email message generate the most clicks from your customers. Test different messages and calls-to-action by tracking each link with a different tracking tag.
4. Conversion Rate: Track the sales and conversion rates of your email campaigns so you can easily calculate your ROI. This will help you generate a good return on investment and determine what’s working and what needs to be improved.
5. Unsubscribe Rate: Sometimes email receivers will unsubscribe from your message. Tracking your unsubscribe rate will help you determine if you are sending your emails out too frequently, to the wrong people or with the wrong messaging.
Tracking your email campaigns will help you measure the overall investment and ROI of your campaigns. Email marketing is a very powerful marketing tool and by tracking these key metrics and using the data to improve your campaigns, you will ensure that your campaigns succeed.
Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.
your email campaigns to maximize your campaign results.
Visit us online at www.eTargetMedia.com
